Marty Neumeier is an author, designer, and brand adviser whose mission is to bring the principles and processes of design to business. His series of “whiteboard” books includes ZAG, named one of the “top hundred business books of all time,” and THE DESIGNFUL COMPANY, a bestselling guide to nonstop innovation. An online presentation of his first book, THE BRAND GAP, has been viewed more than 22 million times since 2003. A sequel, THE BRAND FLIP, lays out a new process for building brands in the age of social media and customer dominance. His most recent book, SCRAMBLE, is a “business thriller” about how to build a brand quickly with a new process called agile strategy. In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures. Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of design, brand, and innovation. He and his wife divide their time between California and southwest France.
This is a very simple ABC book. The pictures are all in black and white and their are only 2 words per page. This book takes each letter of the alphabet and attaches an action, that starts witht he same letter, to that letter. One example are Ff: fall or Gg: gone. On the page with "fall" the F is actulling drawn falling down the page. One "gone" their is nothing on the next page at all. This would be a great book for any pre-school/kindergaten classroom. After reading this book I would have the students come up with their own ABC book. I would have each student come up with oen or two letter pages by them selves and than bind it together for them. I would also let the students draw pictures to go along witht heir pages. An interesting way to tie this book to litterly any topic is by letting the students make an ABC book with a theme. The themes can be anything from countries to animals to culture types to jobs or anything in between.
This alphabet book had a very modern, simplistic, graphic-design feel. You can state the letter, say the word, and have a child repeat as they look at the image on the opposing page. This would be great in a kindergarten classroom.