4th edition of the world’s most popular LinkedIn handbook—completely revised and updated, including tips for the mobile app Many LinkedIn books focus solely on creating a killer profile. But LinkedIn is not a spectator event. You can't just show up and wait for people to come to you. LinkedIn is a professional networking community, and opportunities abound to make real money and advance your career. In addition to helping you create a magnetic, professional profile, this book will show you how to develop a comprehensive strategy for achieving your business and career goals. Over 100,000 professionals have already used Breitbarth's LinkedIn secrets to land lucrative new customers and top-notch employees, grow their businesses and brands, and find great new jobs. And most people have only scratched the surface of LinkedIn's potential. The Power Formula for LinkedIn Success will help • Set yourself apart from the LinkedIn masses and build a powerful professional network • Attract and engage with people who need your products, services, or skills • Locate the right people for business partnerships and revenue opportunities • Discover insider information about employers, customers, and competitors • Find a great new job—many times when you're not even looking for one! LinkedIn is one of the most powerful business tools on the planet—and The Power Formula for LinkedIn Success is your perfect step-by-step guide to mastering it!
Wayne Breitbarth is an experienced businessman, speaker, and author who has shared his passion for social media with thousands of business professionals through private business consulting and dynamic presentations to local and national audiences.
He owns M&M Office Interiors in Milwaukee, Wisconsin, and leverages his entrepreneurial experience to educate businesspeople on how to use LinkedIn to make lasting business connections, build a unique personal brand, and generate significant business opportunities.
Wayne is a CPA, holds an MBA from Marquette University, and is the author of The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search.
If you've been on LI for a while, this might not be the book for you. I thought it would be great for new users who are just learning how to market themselves on LI, though. It's a great refresher, but some info is outdated. Author tells you this, though,and says where to go in LI to find latest info. LI does changer rapidly, so there's no way for any book to be 100% up-to-date.
Wayne Breitbarth gives you updated guide of using LinkedIn to kick start your business, career and brand. In its fourth edition, The Power Formula for LinkedIn Success guarantees your latest know-how, pro tips, and checklists to fully optimise LinkedIn as professional networking platform.