Designing Ecommerce Websites: UX design insights to take your store to the next level

by Matt Isherwood

This is the Kindle version, which includes all the guidelines and further reading links but no illustrations (for them you'll need the print version).

Does your ecommerce site attract visitors but fail to convert enough of them into paying customers? Are your sales numbers not where you want? Have you got an ecommerce site but not yet spent any time on improving the design?

If it’s time to upgrade your website’s user experience then Designing Ecommerce Websites is the only book to tell you exactly how to do it. It provides you with 66 guidelines on how to best use every element on each page of an ecommerce website.

This book contains the results of a decade’s worth of UX design experience, and several years spent consulting with a wide range of different ecommerce startups. It is based on knowledge learned from user behaviour data and running many different usability tests. It tells you what works in reality, not in theory.

The book itself was born from teaching the principles in workshops for over four years. These are principles that are useful to a range of job roles (not just designers) and no matter what your experience level.

This book will take you step by step through the ecommerce funnel that applies to almost all ecommerce sites via scannable text and simple illustrations. It’s a reference book that is designed to be easy to pick up and quickly learn from.

Design LANDING pages that stop users from being confused and bouncing; Create LISTINGS that help your users find a product they actually want to buy; Design PRODUCT pages that don’t leave the users with any fears about buying from you; Develop a CHECKOUT flow that results in more successful payments; And learn MORE advice about the other key pages on an ecommerce site.

This is the second edition of the book and it features completely rewritten and updated advice for 2019, 15 totally new guidelines, and links to further reading for every guideline (so you can learn even more). The first edition was an Amazon Kindle bestseller in the ecommerce and technology business categories.

Genres: Design, Business

93 pages, Kindle Edition

Published March 7, 2019

About the author

Matt Isherwood is a UX consultant who helps ecommerce sites improve their website designs via evidence, not guesswork. He writes regular blogs and articles on UX design, in addition to writing books on the subject, including the Amazon Kindle bestseller Designing Ecommerce Websites.

He aims to give practical advice in a clear, easy-to-understand way. His content is based on knowledge learned from user behaviour data from real websites and from running many different usability tests. It tells you what works in reality, not in theory.

He started his career at the BBC, before being the lead UX designer at onefinestay, and spent several years teaching UX workshops and courses at General Assembly in London. He now specialises in remotely consulting to growing start-ups whilst living in the English countryside.

Reviews

[Danielle · Rating 4 out of 5]

Good tips, no fluff!

[Kristian Jeffrey · Rating 5 out of 5]

An excellent usable intro to UX design

Thanks Matt for an easy read that provides UX advice that everyone can apply to their site. I’m an ecommerce CRO consultant and I got loads of great advice in your book. I’ve also signed up to your newsletter for further reading and enrolled on your Udemy course too. Thanks for great value!

[Amanda · Rating 4 out of 5]

This is a great introduction to UX design for the e-commerce space and provided a lot of helpful tips and tricks that I will be referencing in the future whenever setting up a new website.

I took off a star, though, because so much information and real-world examples are only available on the author's website. There is a disclaimer about this at the beginning of the Kindle edition so I expected it, but I found that reading the same line directing the reader to the author's website for more info about every other paragraph to be very distracting and unhelpful. I would have preferred something at the end of each chapter/section, like "for more information, images, and related articles, please visit xyz." I got the impression that the author's website might contain almost another book's worth of related content -- though this is great, it makes me wonder why more of that information isn't included in this book then.

[Ryan Olson · Rating 5 out of 5]

Non sexy take on e-commerce.

I saw a lot of reviews stating that all these ideas were obvious. Perhaps, but even still the knowledge in here can take your shop to the next level.

I found that the topics and reference material really helped me improve my site. Maybe you won’t get much out of it. Maybe your shop is perfect. But I was still able to get new ideas by reading between the lines.

[Andrés Watanabe · Rating 5 out of 5]

The start point for every e-commerce

If you are the new one in an e-commerce project, this is the book you are looking for.
It will helps you to find the problems that need to be fixed and also gives greats advices and source of information to fullfil the information and examples.

[Mike · Rating 4 out of 5]

A great overview that applies to almost any type of e-commerce site. Also, a great reference guide.

[Lisa Hu · Rating 5 out of 5]

Excellent book. Got this in both audio and hard copy, I love the executable advice provided.

[CalebA · Rating 3 out of 5]

Useful but not enlightening.
If you're a UX designer or even a consumer, many of these patterns will already be apparent to you. I'm in search of deeper resources in e-commerce.

[Holli Priddy]

Quick bite size advice

I enjoyed how easy it was to digest. This is a great starting point for those first getting in to.e-commerce.