Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

by Gil Gildner, Anya Gildner

In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you’ll learn the hard skills crucial to a marketing career, like organic search (SEO), paid advertising (PPC), social media marketing, reporting & analytics, and email marketing. In Part 2, you’ll read about the soft skills essential to business, like writing emails, getting an entry level position, working as a marketing freelancer, starting your marketing agency, and how to work remotely. Also included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer. Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.

Genres: Business

207 pages, Kindle Edition

Published April 2, 2019

Reviews

[Jonathan Jackson · Rating 5 out of 5]

The very insightful book that covers everything covers SEO, Pay per click, ad spend, Google analytics, Google ads, Google tag manager, WordPress, Web development, HTML, CSS, and why they are all important. It also has a humorous tone to it so it’s not just dry information.

[Dovydas Jakas · Rating 5 out of 5]

A perfect book for a digital marketer beginner!

[Venkatesh Raman · Rating 5 out of 5]

Brilliant read! Unlearn the hard and soft skills in Digital Marketing.

[Rachel Entwistle · Rating 5 out of 5]

This will give you a head start laying out what you need to know, or fill in any gaps if you’ve been in the field for awhile :)

It is a really solid overview of the different parts of digital marketing for business to consumer marketing, with lots of tricks and tips.

The voice was really fun to read too.

Wish I had read this at the beginning of my career. :)

[Mak · Rating 4 out of 5]

Overall OK book. 3.5 ratings.
The first half of the book ain’t detailed and I can understand why.
The second half of the book is good, some parts are painfully true. Haha!
I will suggest this book to a beginner rather than a person who has basic knowledge of digital marketing.
I hope my review helped you guys. :)

[Rbucks · Rating 4 out of 5]

The book started out strong and then started to lose me as the advice became more generic. I really liked the case studies but there weren't enough of them. Ultimately I came for the search marketing tips, of which there were a few, and I lost interest after that.

[Rob Haan · Rating 3 out of 5]

This book was really well-written, but had a distracting number of typographic errors and inconsistencies.

[Gina Alward · Rating 4 out of 5]

Valuable, relevant information!

[Abbey O · Rating 4 out of 5]

Extremely basic, more basic than I was hoping for. But that’s my fault, not the authors. Good info if you are 101 level in marketing and figuring out what you want to do with your career.

[Zhaozihao · Rating 4 out of 5]

很棒 优秀