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Harvest the Vote: How Democrats Can Win Again in Rural America

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From Democratic Party rising star Jane Kleeb, an urgent and stirring road map showing how the Democratic Party can, and should, engage rural America

The Democratic Party has lost an entire generation of rural voters. By focusing the majority of their message and resources on urban and coastal voters, Democrats have sacrificed entire regions of the country where there is more common ground and shared values than what appears on the surface.

In Harvest the Vote, Jane Kleeb, chair of Nebraska’s Democratic Party and founder of Bold Nebraska, brings us a lively and sweeping argument for why the Democrats shouldn’t turn away from rural America. As a party leader and longtime activist, Kleeb speaks from experience. She’s been fighting the national party for more resources and building a grassroots movement to flex the power of a voting bloc that has long been ignored and forgotten.

Kleeb persuasively argues that the hottest issues of the day can be solved hand in hand with rural people. On climate change, Kleeb shows that the vast spaces of rural America can be used to enact clean energy innovations. And issues of eminent domain and corporate overreach will galvanize unlikely alliances of family farmers, ranchers, small business owners, progressives, and tribal leaders, much as they did when she helped fight the Keystone XL pipeline. The hot-button issues of guns and abortion that the Republican Party uses to wedge voters against one another can be bridged by putting a megaphone next to issues critical to rural communities.

Written with a fiery voice and commonsense solutions, Harvest the Vote is both a call to action and a much-needed balm for a highly divided nation.

224 pages, Hardcover

Published January 21, 2020

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Jane Kleeb

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Displaying 1 - 30 of 40 reviews
Profile Image for spoko.
311 reviews67 followers
February 24, 2020
An absolute must-read, for anyone who’s concerned about the future of the Democratic party. It cannot survive as a coastal, urban-only party, any more than the Republican party can survive as the party of white men and no one else. Jane Kleeb is clear-eyed and well spoken about what the party can do to reach back into the rural areas of the country, which formerly offered a surprising amount of support for progressive politics. As she points out, this wouldn’t really require much change in Democratic politics per se. What it would mean is focusing on the many, significant issues where progressives already agree with rural folks (stewardship of the environment chief among them, as she has already shown through her activism with Bold Nebraska), and building from there. If we can stop allowing the Republicans to frame the issues and drive wedges between us, there’s a fierce Democratic coalition waiting to be formed in rural America.
Profile Image for Petty Lisbon .
369 reviews3 followers
April 13, 2021
This was a good book. Kleeb explains why it matters that the Democratic Party reaches out to rural voters and gives ideas how. I think this was better than most post election analysis that just says to water yourself down until nobody likes you anymore. She gives specific examples and strategies for things like eminent domain laws, farming regulations, and hot button issues that one would imagine rural America would automatically be conservative on. A lot of what she says can apply for non rural candidates and campaigns as well, such as funding local parties and supporting party infrastructure rather than Beltway consultants. My biggest complaint would be that she seemed to have a bad faith reading towards urban America on the Green New Deal, but I guess the theme of the book was that urban voters are the problem so I understand. I liked the notes at the end.
Profile Image for Ben Self.
33 reviews
February 1, 2020
A great narrative about rural voters with advice for how to reach out to them based on Jane’s experience. A quick read filled with ideas - and acknowledgement that there are no silver bullets but rather encouragement to do the hard work through long term organizing.
340 reviews1 follower
March 8, 2020
Finally, a book about rural America with some real tangible advice included! Kleeb does a great job telling her story, while giving actionable advice. It did have quite a bit more about Keystone XL than I needed (based on her background/experience), but overall it was a great book!
Profile Image for Deb M..
214 reviews17 followers
March 26, 2020
If the Democrats have a true desire to get back some of the rural votes they have lost, the party elite better read this book and take it to heart!
Profile Image for Barbara.
719 reviews11 followers
April 10, 2020
Not a deep book but has some good ideas
Profile Image for Nathan Velson.
48 reviews
February 23, 2021
A lot of good points on how Democrats should reach out and find common ground with more conservative rural voters, and how rural voters actually support a lot of progressive policies. As a Nebraskan who moved to the more populated East, I definitely understand how urban liberals can stereotype and write off the "flyover" states, and now unhelpful this attitude is. Outreach and inclusion of rural voices should absolutely be done. However, despite her protestations to the contrary, I do think this book can be a little naive at times about what the Republican party has become and how strong of a grip Trump has on the party and these rural areas. Maybe I'm just pessimistic.
I did enjoy some of the background and lessons learned from the Keystone XL fight, which I have been following and supporting for over a decade.
Go support the Bold Alliance (aka, Bold Nebraska)!
Profile Image for Jan Peregrine.
Author 12 books22 followers
February 20, 2020
Harvest the Vote for Democrats~~

Jane Kleeb as director of Nebraska's Democratic National Party and of the nonprofit organization Bold Nebraska shows some bold ideas in her 2019 book Harvest the Vote: How Democrats Can Win Again in Rural America, but really it's just common sense . Rural America did used to vote for Democrats at the state and federal level, and still vote blue locally, but in the last few decades they began to distrust the national party. It's not hard to understand.

Democratic candidates stopped campaigning much or at all in rural America to concentrate on 'swing states.' They stopped listening to their concerns and needs. Rural America was ignored as the Republicans took advantage of the situation by pushing them away from the DNC.

How so? I'd say broadly that it was done by diversion tactics, although I can't recall Kleeb using those bold words. Farmers and ranchers were diverted by hot button issues like abortion, gun control, and immigration so they would vote on those issues with Republican instead. Kleeb argues that we must be honest with voters and try to work for the greater good in spite of our differences. We all do better when we all do better, she reminds us with this quote from a Democratic leader she admired.

Kleeb discusses many issues affecting rural America that Democrats need to recognize and address, such as revising eminent domain policy, a law allowing them to repair their tractors rather than taking it to a pricey John Deere dealer, access to broadband, and federal support of biofuels, for example.

I didn't realize that rural America has become much more diversified from immigrants settling there where it's safer and more livable than urban areas. Immigrants have revitalized many small towns.

It's a worthwhile read with advice Democratic candidates really should take seriously. Rural America realizes they've been blamed for voting in Trump and they feel even more ignored and seen as stuck in their conservative views, but Kleeb asserts they do vote progressively all the time at the local level. They are very concerned with climate change and Big Business (although not Big Ag).

I agree with Kleeb that the DNC needs to and can do much better to harvest the votes in rural America if we're going to win back the White House.

I think, though, that farmers and ranchers need to transition from animal exploitation to raising food crops that directly feed the world. Plant-based food is the only way we'll be able to do that in an efficient, ethically responsible way. Kleeb isn't bold enough to promote the transition.

I hope Democratic candidates for president will be. Write a Rural America Contract to help skeptical voters trust the DNC again.
Profile Image for Erik.
Author 3 books9 followers
May 25, 2020
There are experts who think that rural white people are so caught up in hot-button issues like guns, abortion and gays (which is clearly fading as more rural people learn to accept family members who've come out of the closet) that Democrats can never win in rural areas.

Jane Kleeb, chair of the Nebraska Democratic Party, is here with a different view. Kleeb remembers that Democrats used to win rural areas only a couple of decades ago. She finds that Democrats are so weak now in the countryside because they don't even show up in elections and they don't even try to win votes.

Accepting that hot-button issues will divide the city and country mouse if you let them, Kleeb advises Democrats to focus instead on what unites ordinary Americans no matter where they live: education, healthcare, and fairness for the little guy against big corporations. The latter translates into support for family farms and preserving land from grabs by agribusiness and oil and gas companies.

Even immigration is not an issue that should bar Democrats from the countryside, since many small towns in the Midwest and West are now made up overwhelmingly of Latinos. And their white neighbors get along with immigrants, as well as their other neighbors who are African American and Native American, much better than big city liberals seem to think. In Kleeb's experience, white country people are no more racist or bigoted than white people in cities or suburbs. This means that the countryside is not barred from joining a multicultural Democratic coalition.

Kleeb urges big city Democrats not to dismiss rural votes as unattainable, but to recognize that they can't win without some rural support. To get that support, Kleeb makes a convincing case that Democratic leaders need to visit small towns and talk to farmers and their neighbors.
Profile Image for Benjamin Schauer.
117 reviews
January 1, 2023
As a citizen in a neighboring state, Kleeb (who also serves as chair of the Nebraska Democratic Party) makes so many valid and applicable points to not only the state of the Democratic Party in rural areas, but also the state of rural areas in general. I fully agree that urban liberals have written off rural America in a dangerous way. Gone are the days of FDR’s New Deal that had meaningful for relief for farmers and ranchers (well, most of them, but we won’t get into the lack of inclusion of POC and indigenous populations in this post), and it’s high time someone contested the GOP’s blind allegiance stranglehold on these areas.

If you’re looking for a roadmap to get this done, this isn’t it. Rural advocacy can have similar qualities across the board, but ultimately it boils down the connections (something Kleeb hits on nearly every other page in her book). Instead, this book is a conversation and idea starter that prompts questions like: What are issues impacting your communities? How is the narrative shaped? What does rural unity look like?

As a fellow Democratic and rural elected officer, I agree with most everything in the book. My biggest beef with the book was that it made rural organizing seem incredible smoother than it is. You will get doors in faces. You will get hostility. You will get threatened. But if you work through that, the rewards are amazing. If you’re interested in this area, especially after some devastating midterm losses in certain states (my own included), check it out!
27 reviews1 follower
April 21, 2020
TL;DR if Democrats want rural votes, go to rural areas and listen to their needs and concerns.

The flawed presupposition in this book is that Democrats need to stop focusing on their usual demographic voting bloc and go out and talk to people in rural areas. But here's the thing, the Democratic party won't go and hear out the needs of farmers and small towns because they don't represent them, or the rest of us for that matter. There's no such thing as the 'party of the people' in America.

The author got close to making the right point a few times, by pointing out how many rural voters support progressive policies, for instance. But what she missed is that the Democratic party is never going to save them because they are part of the problem. The true fight is not Democrat vs. Republican, left vs. right, but top vs. bottom.

The US is an oligarchy, with a powerful few pulling the strings of our government for their benefit, while the rest of us argue over how to tweak around the edges in a feeble attempt to make things marginally better. Yes, winning the rural vote is as simple as going out to rural areas and truly listening and fighting for their best interests. But when your government and both political parties are owned by the corporation, you're more likely to get an oil pipe running through your farm than to get the help you and your family need.
Profile Image for Dawn.
283 reviews
April 15, 2020
I'm not a democrat but as an unaffiliated voter I have been always curious why democrats couldn't win rural folk votes. This book is very informative and regardless of party it's a good one to bridge the urban/rural gap. The author makes a valid point when you learn in many cases democrats haven't even bothered to show up to rural areas to talk to them about issues and ask (key word here is "ask") the community for possible solutions since the 1970s. Or when they do show up it is to *tell* them what the problem or accuse *them* of being the problem without regard to the rural community's issues. It comes off as arrogant and often totally ignorant of rural problems. A lot of assumptions are made about rural people that are not true. The small, family farmers and ranchers especially are concerned about things like climate change and healthcare. I did not know before reading this book that some ranchers, farmers, and native people formed an alliance to fight the keystone pipeline. One even deeded his land back to the tribe. Rural America is lacking representation, which is detrimental to us all. As the author says in the book, "Our policies will be better with both an urban and a rural presence at the table."
Profile Image for Lena.
150 reviews
May 29, 2020
Written by the current Democratic Chair of Nebraska, this book aims to educate people about who rural voters are, how they can be reached, how they can be brought into the Democratic Party, and how the Democratic Party can work better on behalf of rural Americans. Because of how divided this country is, particularly between rural vs. urban populations, learning how to speak to and work on behalf of rural folks is vital to winning back the White House.

I appreciated Kleeb's insight into how she has successfully organized on behalf of many progressive causes in such a rural and red state. Her insight is invaluable, and I wholeheartedly agree with her overarching message: Democrats will not win unless they bring in rural voters, and rural voters can't be brought in unless they're listened to and taken seriously. However, much of the book was redundant and repetitive, and I feel like publishing this into a full book wasn't needed. Though it's a short read, I think a series of essays and a guide, even published in a book form, would be more effective.

That being said, I did find myself underlining quite a bit and taking notes and think anyone who is politically involved, particularly Democratic State officials, should pay attention to the more salient messages and tips.
Profile Image for Gina.
618 reviews32 followers
April 4, 2021
A thoughtful reflection on the author's success in connecting with rural voters in Nebraska through shared concerns. She had a lot of success in building a powerful coalition of unlikely allies in the fight against the Keystone XL pipeline. Her main advice is to actually listen to rural people about their experiences and concerns. It's not really surprising, but it matters. It is especially relevant to "big city" Democrats, or in Colorado the front range Democrats. Having a few more western slope folks in the room would have helped a lot with messaging about, for example, the recent "meat out" day fiasco in Colorado. Something like that sounds a lot different to the folks in Boulder than it does to ranchers. As always, sincerely and curiously listening to a genuine diversity of people makes a difference in the quality of your ideas and policies. But it did seem aimed at the big city folks. For people already living in rural areas, it didn't offer as much.
Profile Image for Melisa.
570 reviews2 followers
April 23, 2020
I’m trying to expand my reading horizons, and I don’t discredit this book because it did hold my interest and taught me things I didn’t know before. Politics and I are just.. we both exist but hardly the twain do meet. Politics. It all sounds good on paper, right? I don’t know that by the end of this book I’m convinced that Democrats can do more for rural Americans than Republicans. Maybe because I’m reserving judgment because I don’t know the other side’s story. Again, my political knowledge is minimal and anything I read is taken in and accepted, but I don’t feel comfortable taking a definitive stance without more info. If you were hoping for more informed facts and opinions, I’m sorry. I’m just here to learn.

full review- https://melisabooks.blogspot.com/2020...
Profile Image for Sheila.
3,351 reviews57 followers
January 6, 2020
Timely advice on how Democrats can win in rural areas--just show up and talk with the people living there. They want the same things as those living in urban areas. The words used may be different but they mean the same things. I liked how the other side of the Keystone XL pipeline was presented. Mainstream media demonized the farmers, ranchers, and Native Americans for standing up to the Big Oil corporations but the urban dweller want the same things as the rural person--clean air, clean water, food without all the processing, raising their children to carry on the legacy passed down from generation to generation, dignity, a living wage, safety from the big corporations. This was easy to read and laid out in clear terms what needs to be done.
Profile Image for Amber Nicole.
152 reviews4 followers
June 28, 2020
I DNFed this book early on. The author begins by telling the reader that they did not grow up in a rural area and only moved into one to raise a family, but then describes how “we” as rural people construct the world around us. I hate when people insert themselves in a culture then wear it as a costume and name themselves an authority on it. It’a a pet peeve. The author could have written an informative book about rural politics without pretending to be something they aren’t. I couldn’t take this book seriously because of this.

If you want a more authoritative book about rural politics, read The Left Behind by Dr. Wuthnow, or The Politics of Resentment by Dr. Cramer.
Profile Image for Randy Rasa.
443 reviews11 followers
September 10, 2020
Nodding my head nearly all the way through ... this book very much talks about a part of the US, and a culture, that I know well, and I very much feel the frustration of believing that Democrats should be a larger force for good in rural America, as they have been in the not-so-distant past. It's going to happen again, at some point, because these things go in cycles, but it can't happen soon enough, and it'll take actual effort and attention from the national party. This book, I think and hope, is part of the conversation that'll start that swing away from the extremism and fear-mongering of the current "rural" party.
Profile Image for Brea Black.
78 reviews4 followers
February 7, 2020
I think the best advice given by this offer on how the DNC should approach rural voters is to show up, ask questions and listens. I think we could get a lot further in politics if underserved communities were met by politicians with open minds and asked what they need.

I've long been perplexed by the Republican Kansas farmers that make up the state I live in. Keeping them in mind I think they would be open to a Democratic candidate IF they didn't feel they were being pushed into an uncomfortable position. Start with things that matter. Health care, education, land rights and build trust.
Profile Image for Louisa.
47 reviews2 followers
March 5, 2023
This book is filled with love for the heartland of our country. Jane Kleeb makes the best argument known as to why we need to invest in our rural communities. We have too much to lose in the United States without a real strategy to build and win in rural
America. I couldn’t help but access my righteous anger for the basic injustices that rural Americans face, and I also couldn’t help but access my childhood memories with my grandparents in Rural Colorado. It’s a beautiful road map toward rebuilding our country.
Profile Image for Cannon Roberts.
23 reviews4 followers
July 15, 2020
I’m not sure who the audience for this book is. It definitely doesn’t explain how to win democratic votes. It’s broken up into what she has done which is interesting, policy points which are basic and well known to anyone organizing in rural areas, and then the how part is all about large systemic change which can only be done after winning elections. If a bunch of party leaders are reading this book, maybe it’ll help, but, if you have experience in rural organizing, it’s not super helpful.
Profile Image for Ryan.
141 reviews2 followers
March 9, 2020
Kleeb's key idea is this: Democrats will get out of the rural states what they put in. They need to show up, listen to the issues that rural voters care about, build on common ground, find practical initiatives whose planning includes rural leaders, and invest in the democratic party infrastructure and candidates in rural states.
Profile Image for Tait Jensen.
117 reviews4 followers
March 13, 2020
If the urban-rural divide worries you, Jane Kleeb's words will give you some hope. Relying on her experience as the Chair of the Nebraska Democratic Party, Kleeb lays out a plan for winning rural voters - folks who are undeniably conservative - over to the Democratic Party with solutions focused on climate change, education funding, treatment for drug abuse, and others.
55 reviews
February 12, 2020
If you haven't been following Jane Kleeb, now is the time.
This book is interesting and a bit broader than just political party business.
The appendices are cool, sort of 'life in rural America' etiquette, like tipping your hat to appraoching drivers and calling lunch dinner and so on.
Profile Image for Molly.
493 reviews1 follower
March 14, 2020
Jane Kleeb is incredibly smart and thoughtful, and her perspective - and the rural voices she brings into this book - is really important. The book felt like it could have been a longform article, though.
Profile Image for Warren.
93 reviews
June 7, 2020
Coming from a rural background and from my observations at that time, I totally agree with Jane. I wish that the DNC would pay more attention to people like Jane. It seems like a no brainer to do that.
Profile Image for Lisa Westlund.
152 reviews1 follower
February 16, 2021
I liked this book way more than I thought I would. A quick read, but packed full of information on farmers, Native Americans, and small-town communities. If you don't know about eminent domain before reading this book, you will after reading it!
Profile Image for Matt.
28 reviews1 follower
July 23, 2022
A short, easy to understand read. Can be somewhat repetitive. My main critique is that the author doesn't offer many solutions to Democrat's rural woes besides simply listening and acknowledging rural concerns.
Profile Image for Mikala T. Meraz.
2 reviews
May 2, 2025
Incredible. Amazing writing, and Jane Kleeb invited Dems everywhere to consider ALL voters, not just Democrat vs. Republican, urban vs rural. This makes me want to drop everything & invest in building bridges with rural communities everywhere. A must-read.
6 reviews1 follower
March 2, 2020
Concise encapsulation of my feelings when moving from rural SWK to larger Lawrence for college, which have been magnified since my move west. Prompting a move back to a rural area in due time.
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