She Means Business: 7 New Rules for Marketing to Today's Woman

by Grant J. Schneider

Draws on groundbreaking new research and analyses, including surveys, focus groups, and large-scale studies that cross demographics, to provide important insights into what women really want and to furnish suggestions on how to market effectively to this powerful force in today's consumer marketplace. Original.

144 pages, Paperback

First published September 13, 2005

Reviews

[Michelle Johnson · Rating 3 out of 5]

There were some good tips in here but overall just not my kind of book. She's really into visualization and claiming things and meditation and that sort of thing. I can SEE how that would help some people. But for me, it just isnt something I do. Maybe I should. LOL. But I dont.

I'm not starting a business from the ground up and instead am trying to do direct sales. So I feel that the tips werent really applicable to me very much.

This lady is a GO GETTER. She is a HUSTLER so I loved that aspect of it. She did pump me up to work harder for my dream. Which oddly isnt even in direct sales. It's to have a million youtube viewers.

I underlined a few things and immediately did a few of the tips.

I can see this helping many many people. So dont read my review and think this book isnt for you.

[Nguyen Linh Chi · Rating 5 out of 5]

Concise and essential for executing marketing strategy for female products and services. This book suggests that we should take women's needs (happiness, safety, trustworthy and compassion) into account. Marketer should convince women about how their products help a woman to achieve what she wants, not what the society wants her to achieve. Moreover, women also desire for a solution for their daily problem. Companies should not offer women too many choice because of paradox of choice, consumers will make no choice at all.

Divided into 7 sessions (Balance, Time, Optimism, Trust, Expression, Control and Connections), this book is a must-have for any company which wants to target female segment. Highly recommend.

[Hales · Rating 4 out of 5]

Not groundbreaking, but not bad.

This books has some interesting view points on marketing to women, and they back up their facts pretty clearly with statistics. But their statistics seem to be from very narrow portions of females (poll results from magazine readers), and some of the book seems to rely on stereotypes.

It's a quick read at 137 pages.

[Ermonela Cibuku]

sad about the money i give away to get this book :( disappointed