Multidimensional Scaling: Concepts and Applications

by Paul E. Green, Scott M. Smith

860 pages, Hardcover

First published January 1, 1989

About the author

Dr. Paul Edgar Green was a marketing professor and statistician. He was a Professor of Marketing at the Wharton School, University of Pennsylvania. He was known for popularizing the use of Bayesian statistics, multidimensional scaling, clustering, and qualitative data analysis within the marketing discipline. He wrote more than sixteen books and 200 articles on market research-related subjects.