Data Analysis for Psychology provides a clear and straightforward explanation of the most important data analysis techniques for psychologists. Using concrete examples to illustrate the analysis of data, concepts are explored in plain language and without unnecessary technical detail. At the heart of the book is the idea of a statistical model and the process of accounting for structure, or pattern, in data. Explaining familiar techniques like analysis of variance, the book goes further to examine exploratory data analysis, log-linear analysis, analysis of co-variance and other advanced methods.