Smash the Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation

by Eric Keiles, Mike Lieberman

AMAZON BEST SELLER IN BUSINESS MARKETING

Your Sales Funnel Has a Fatal Flaw

The sales funnel was invented over a century ago. No wonder it's not working like it used to! How can you drive company revenue in an age when customers hold all the power, the lines between sales and marketing have blurred, and business disruption is the norm?

From the authors of "Fire Your Sales Team Today!" comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.

Genres: Business

308 pages, Kindle Edition

First published January 1, 2019

Reviews

[Peesadej Nanthachaiporn]

If u re familiar with inbound marketing concepts..this book has nothing new

Like
Clarify each stage of buyer journey with sample and confirm that each stage could happen in no order
Dislike
Nothing new for me

[Paul McClellan]

Absolutely crucial to understanding the buyers journey and getting beyond the oft-used ‘funnel’ analogy used in so many sales huddles. A well put together book with a great real life example played out along with the reader as we take the journey with them. Highly recommend for any B2B sales professional.

[Pavan Kumar]

I have searched for books specifically on lead management and found a very few. This is one among them and is a very good read for professionals involved in lead management/sales of Internet era.