Neil Young, who removed his music from Spotify to protest COVID-19 vaccine misinformation, previously took on the music industry so that fans could hear his music—all music—the way it was meant to be heard .
Today, most of the music we hear is com-pressed to a fraction of its original sound, while analog masterpieces are turning to dust in record company vaults. As these record-ings disappear, music fans aren't just losing acollection of notes. We're losing spaciousness, breadth of the sound field, and the ability to hear and feel a ping of a triangle or a pluckof a guitar string, each with its own reso-nance and harmonics that slowly trail off into silence.
The result is music that is robbed of its original quality—muddy and flat in sound compared to the rich, warm sound artists hear in the studio. It doesn't have to be this way, but the record and technology companies have incorrectly assumed that most listeners are satisfied with these low-quality tracks.
Neil Young is challenging the assault on audio quality—and working to free music lovers from the flat and lifeless status quo.
To Feel the Music is the true story of his quest to bring high-quality audio back to music lovers—the most important undertaking of his career. It's an unprecedented look inside the successes and setbacks of creating the Pono player, the fights and negotiations with record companies to preserve master-pieces for the future, and Neil's unrelenting determination to make musical art available to everyone. It's a story that shows how much more there is to music than meets the ear.
Neil's efforts to bring quality audio to his fans garnered media attention when his Kickstarter campaign for his Pono player—a revolutionary music player that would combine the highest quality possible with the portability, simplicity and affordability modern listeners crave—became the third-most successful Kickstarter campaign in the website's history. It had raised more than $6M in pledges in 40 days. Encouraged by the enthusiastic response, Neil still had a long road ahead, and his Pono music player would not have the commercial success he'd imagined. But he remained committed to his mission, and faced with the rise of streaming services that used even lower quality audio, he was determined to rise to the challenge.
An eye-opening read for all fans of Neil Young and all fans of great music, as well as readers interested in going behind the scenes of product creation, To Feel the Music has an inspiring story at its One determined artist with a groundbreaking vision and the absolute refusal to give up, despite setbacks, naysayers, and skeptics.
Neil Percival Young OM is a Canadian singer-songwriter, guitarist, pianist, and film director.
Young's work is characterized by deeply personal lyrics, distinctive guitar work, and signature nasal tenor (and frequently alto) singing voice. Although he accompanies himself on several different instruments—including piano and harmonica—his style of hammer-on acoustic guitar and often idiosyncratic soloing on electric guitar are the linchpins of a sometimes ragged, sometimes polished sound. Although Young has experimented widely with differing music styles, including swing, jazz, rockabilly, blues, and electronic music throughout a varied career, his best known work usually falls into either of two distinct styles: folk-esque acoustic rock (as heard in songs such as "Heart of Gold," "Harvest Moon" and "Old Man") and electric-charged hard rock (in songs like "Cinnamon Girl", "Rockin' in the Free World" and "Hey Hey, My My (Into the Black)"). In more recent years, Young has started to adopt elements from newer styles of music, such as industrial, alternative country and grunge, the latter of which was profoundly influenced by his own style of playing, often bringing him the title of "the godfather of grunge".
Young has directed (or co-directed) a number of films using the pseudonym Bernard Shakey, including Journey Through the Past (1973), Rust Never Sleeps (1979), Human Highway (1982), and Greendale (2003).
He is also an outspoken advocate for environmental issues and small farmers, having co-founded the benefit concert Farm Aid, and in 1986 helped found The Bridge School, and its annual supporting Bridge School Benefit concerts, together with his wife Pegi.
Although Young sings frequently about U.S. legends and myths (Pocahontas, space stations, and the settlement of the American West), he remains a Canadian citizen and has never wanted to relinquish his Canadian citizenship. He has lived in the U.S. for "so long" and has stated, about U.S. elections, that he has "got just as much right to vote in them as anybody else."
The book is really 'by Phil Baker with the odd few comments by Neil Young'..any I digress. I myself am a 100% BELIEVER in Mr. Young's HiDef/Gold Standard audio revolution, I invested in a Pono, and subsequently nearly $10K in upgrading my speakers, my stereo amps and turntable to FEEL THE MUSIC. Now I am broke. This book is basically a Project Report written by Phil Baker, outline the Pono/Kickstarter campaign and the difficulties creating a viable, sustainable consumer product. It's a bit dull. Neil Young chips in with his passionate, idealistic ramblings. At it's best, the PONO experiment 'woke' thousands of music fans to the issue of poor audio quality, the evil of the compression/loudness wars, and the fact that music deserves to be released at the quality the artist wants it at, I mean heck, the Criterion Collection does that for movies, so why isn't there a consumer gold standard for music??
My two bobs, vinyl DOESN'T sound better than properly remastered digital, even the 240gm stuff, CD's for before the 2000s sounds BETTER than all the shit that came after, especially all those rubbishy 'deluxe editions' why because compression and loudness boosting stuffed it. The Neil Young archive is a great idea, but it would be BETTER if I could doesn't the uncompressed, remastered FLACS to list to on my PONO, though my $10000 hifi system! Finally, I think those Bluetooth speakers are getting even better quality, delivering HiDef 'uncoloured' audio, I bought my daughter a JBL Flip4 and it sounds better and has better battery life than the 'hidef ready' Core I crowdfunded 5 years ago.
So I must say, the future for HiDef music is looking pretty good, well in Japan, anyway, in America they still want their Starbuck/Apple/Trump pieces of crap. S0 fuck them.
Although I enjoyed both Young's previous books, To Feel The Music simply isn't compelling. He belabors the same points again and again ("Why won't anyone embrace high quality sound?") without adding much to each chapter - or even each paragraph. And heck, I agree with him!
Baker's chapters are somewhat more compelling, but you probably have to have an interest in project development/business writing to get really invested in them. Nobody seems to want to really acknowledge that the digital store model had already passed them by in favor of streaming, so it all seems irrelevant until the last 20 pages.
Pono went tits up, Neil and partner look into the why and wherefore. Interesting stuff, provided you care enough about Neil to have ever even considered carrying his Toblerone in your pocket.
Don't get me wrong, I'm a big fan of Neil Young and admire and appreciate the efforts he made and continues to make to save high-quality audio. He's definitely had an influence on me personally and when purchasing music I now predominantly buy vinyl rather than CDs. I still use streaming services, which Young admits here became far more prevalent and powerful than perhaps could have been foreseen initially, but I totally agree with everything he and Baker say about the quality of the services offered by those companies, and that improvements need to be made (and are easily attainable, which makes the lack of change even more frustrating). However, when reviewing this book purely on its literary merits rather than on the cause it's championing, this isn't the most entertaining of reads and does get a bit samey after a while, seeming to repeat various points on numerous occasions. I also felt it was a little too self-serving in getting it "on the record" (no pun intended) why both men felt their digital music service Pono ultimately failed. I could understand their points, but sour grapes make bad wine.
Great as a history off the Pono player, less interesting as a soapbox for Neil Young
This book excels when recounting the history of the Pono music player but falls down when presenting Neil Young's opinions on digital music. I'm not saying he's wrong, and I've been a lifelong fan, but opinions don't really count for much, although i think his cause is noble.
Meh, 2.5 Stars. There is a lot of what feels like whining here. I get that pono wasn't the second coming, but move on. The basic writing is fine, and the details about how music is recorded is cool and interesting. The world vs .Neil gets long and boring.
The death of an expensive and impractical reinventing of the digital wheel is commiserated - without wit and at length - and then Neil Young's own digital archive is celebrated in an unsubtle advert as some sort of alleged 'told you so' that proves nothing.
I had always known Neil Young hated what digitisation did to music. For years, he withdrew from distribution CD versions of his so-called ‘ditch’ trilogy of dark albums that followed his early 70s pomp, so unhappy was he of the loss of nuance in the analog-to-digital transfer.
Having loved ‘On the Beach’ - the second of this trilogy and in my opinion one of the most under-rated albums in rock history - I thought Neil was being overly precious. But my mind has changed after reading this highly enlightening book, co-written by Neil and Phil Baker, the man who led development of his ill-fated Pono music player a decade ago.
Pono was Neil’s attempt to restore the warmth, space and depth of the original analogue recordings to digital music players - combining the sonic superiority of the former with the convenience and cost of the latter. In challenging the iPod and iPhone, he assembled a dream team of Silicon Valley tech-heads and music engineers. The book switches between Baker’s story about this massive undertaking from a business and technology perspective - from design, seed funding, manufacture and marketing - and Neil’s visionary statements about why the whole hugely expensive project was worth it.
While one review I saw dissed the book as a tedious and overly-technical dissertation for sound nerds and MBA types, I actually thought it explained so much about where the music industry has gone wrong in recent years - putting convenience ahead of listenability. Young is absolutely right. Most music these days sounds like s&*t. And that has nothing to do with genre or the age of the listener, but the fact that producers compress everything to within an inch of its life, losing all the dynamic range in the process. Everything is engineered loud and then drained of nuance as it is converted to MP3 and other formats that robs it of depth and warmth. It all sounds so metallic and thin.
Pono was ultimately poor timed in development, coming to market just as streaming services like Spotify took off. While Pono failed, Young has soldiered on with attempts to convince the industry to lift streaming quality, which in an age of 5G and cheap bandwidth is not the impediment it was 10 or even five years ago. I hope he succeeds.
Neil Young is undoubtedly among the top 10 creative forces in rock music this last half century and already has earned his place in the pantheon as an artist. This late-in-life mission to preserve music as it was meant to be heard only adds to his legend.
Completely agree with the other reviews that indicate the authorship should be “Phil Baker with odds and sods from Neil Young.”
I’m a huge Neil fan and have been for years, however this book revealed to me how restless and busy this guy really is. He’s writing, recording, touring and working on his many crusades, sometimes with little success. Doesn’t stop him. Granted, he’s got resources, but he could rest on his laurels. Not good enough for Neil. Truly admirable.
I was frustrated to learn about the record companies, but, in hindsight, not surprised, that they will use the digital or CD master of an album to re-release new versions of vinyl albums even thought they have the original analog masters available. Why??? Because they don't want to spend the money. Very disappointing and I don't know how to find out if I am buying a Vinyl CD.
Also, I wish I was an early supporter of Pono. I was reading about it when it was being created and released, but I did not have enough foresight to believe in the project.
I also frustrated to learn about the lack of willingness for the phone manufacturers and the mobile phone carriers to allow us to use High Res music files. Why not? What are they afraid of? I would think it would set the manufacturer or the carrier apart from their competition. We keep getting better photos and movies, but worse and worse audio files. Does not make sense.
Unless you work in consumer product design or production, are a clueless start-up wannabe OR a crazy-mad Neil Young fan (yup, you guessed, I fit in the latter).... this really doesn't have a whole lot to offer. Which isn't to say in isn't relatively engaging, fluidly written and almost anoyingly granular. Beware though NY fans -- The Healer only pens around 25% of the total, and while there are a few amusing/pertinent insights into his life and thinking (like when the guys at Ford bring in a Starbucks for all, shortly after the "A Rock Star Bucks a Coffee Shop" tirade has dropped...) -- there's really not enough to engage a non clinically obsessed devotee.
Ever since the CD came out, I’ve said they cut some of the music out. Neil shares how that happened and what we can do to reclaim the soul of the music we loved. With my new DAC, new headphones and NYA, it’s back! The problem is now I can’t stand the quality of Spotify! However, they claim they are about to release a high resolution format - we will see. THANKS FOR EVERYTHING, NEIL!
Great read from both a business, music, and audiophile perspective. As with changing behavior with adoption of cell phones, unintended consequences are only seen in hindsight. Even greater admiration for Neil, in his single-minded pursuit of excellence.
As a lifetime NY fan, I found this a very interesting dive into the background of the Pono project and how it came to an end. As a technology person, I also found it a great examination of what it takes to develop a consumer-oriented product and the pitfalls that come across. A real must read for the Neil Young fan, and a pretty good read for technology buffs and audiophiles as well.
Fairly interesting recap of the Puretone/Pono story. Young and Baker are quite candid about the mistakes made and opportunities lost. As a fan the fact all of this led to the online NYA is still a win. (Yes I did buy a Pono)
I admire Neil's passion for better quality music, and preserving the greats. Sad take of pono, and state of the music industry today. Support local live music folks
Not quite what I expected. Mostly Neil ranting about a topic he is obviously very passionate about. Interesting to read about product development from conception to production.
"You know," writes Neil Young, "I may end up going to my grave and be banging my head against my gravestone trying to get somebody to understand about what's happening to music!"
He's not complaining about bro country or trap beats, he's writing about audio quality. The legendary singer-songwriter thinks the recording industry has been experiencing a crisis of audio quality since the '80s, and most listeners have no idea.
That latter fact is the crux of the Neil Young dilemma: when you feel like you're banging your head against a gravestone trying to get listeners to understand what they're missing, can the difference really be that big a deal? That's the skeptic's view of Young's Pono project, an entrepreneurial attempt to design and produce a device allowing you — yes, you — to put high-quality music in your pocket.
Pono players shipped to Kickstarter backers in 2014, and three years later Pono went kaput. In his new book, co-written with Pono partner Phil Baker, Young chronicles his successful, if brief, attempt to bring a reasonably-priced, reliable high-quality audio player to the consumer market.
Found this on the shelf on the way out the library on my last visit and finally finished it. It is interesting to read the plight and peril of the team's effort to create the audio device of Neil's dreams. They had highlights to keep them going, and some good fortune with most of their team. I admit I was completely in the dark about the Pono player until reading the book. It was a bittersweet read, but plenty to learn from both Neil and Phil sharing the experience, and their unbounded knowledge. Long live the sound of music as intended.
Neil Young’s quest to bring high fidelity music to the masses is engaging. I suppose if we’ve never tasted the best, we will forever be oblivious to the possibilities.