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之間：誠品創辦人吳清友的生命之旅
生與死，起點與終點，每個人都一樣。
只有在這兩點「之間」（In Between），才產生不同的差異……
★誠品創辦人吳清友 生前唯一授權
★金鼎獎得主吳錦勳 歷時三年近身採訪
★收錄珍貴手稿、私人照片近五十幅
生命是一種探索，可以超越得失。舉凡病痛、失敗、賠錢，都是「探索」的過程和風景，你的付出就是你的所得。――吳清友
吳清友，一個出身鄉野漁村的孩子，在貧瘠的土地上靠天吃飯，學習過程滿是挫折。他非名門望族，亦無傲人學位，但面對生命的無常、苦難與病痛，仍持續精進自我，豐厚強大的心靈。
九○年代初，房地產讓他賺飽了荷包。卻在同時，要命的心臟病險些奪去他的生命。大病初癒，他思索著生命的意義與奮鬥的目標，為了實現他對善、愛、美的嚮往，以及對自我生命的探索――創立「誠品」，並經歷了長達十五年的虧損。然而他無怨無悔，期待將誠品打造成台灣最傲人的文化資產，並踏出台灣，成功將誠品帶往海外……
他曾言：「誠品未必需要我，但我的生命需要誠品。」經營誠品的所有挫折與挑戰，都是其自我的許諾與完成。他深信：「人的一生，都應為自己相信的美好價值而無怨無尤！」
本書是關於――誠品創辦人吳清友的生命與心念、追求與探索。
只有在這兩點「之間」（In Between），才產生不同的差異……
★誠品創辦人吳清友 生前唯一授權
★金鼎獎得主吳錦勳 歷時三年近身採訪
★收錄珍貴手稿、私人照片近五十幅
生命是一種探索，可以超越得失。舉凡病痛、失敗、賠錢，都是「探索」的過程和風景，你的付出就是你的所得。――吳清友
吳清友，一個出身鄉野漁村的孩子，在貧瘠的土地上靠天吃飯，學習過程滿是挫折。他非名門望族，亦無傲人學位，但面對生命的無常、苦難與病痛，仍持續精進自我，豐厚強大的心靈。
九○年代初，房地產讓他賺飽了荷包。卻在同時，要命的心臟病險些奪去他的生命。大病初癒，他思索著生命的意義與奮鬥的目標，為了實現他對善、愛、美的嚮往，以及對自我生命的探索――創立「誠品」，並經歷了長達十五年的虧損。然而他無怨無悔，期待將誠品打造成台灣最傲人的文化資產，並踏出台灣，成功將誠品帶往海外……
他曾言：「誠品未必需要我，但我的生命需要誠品。」經營誠品的所有挫折與挑戰，都是其自我的許諾與完成。他深信：「人的一生，都應為自己相信的美好價值而無怨無尤！」
本書是關於――誠品創辦人吳清友的生命與心念、追求與探索。
336 pages, Paperback
Published March 12, 2019
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August 9, 2025
The name “in between” really stands for this: the founder of Eslite firmly believes that humanity/arts and business can coexist “in between”.
The business model of Eslite is rather interesting: the bookstore portion is often money losing (Eslite famously “lost” money for 15 years”, with the co-founder of Asus Tzu-Hsien Tung famously continued pumping money into Eslite for the Eslite founder’s initial ideal). But the bookstore itself is meant to draw people in. As Eslite matures, it gradually becomes a real estate company rather than simply a bookstore: this business model is akin to JR East’s (very successful) business model, or the old model of American suburban mall using department stores as anchor (or in recent years, using grocery stores as anchor) to draw people in, and in return rent the remaining stores to other shop keepers. Eslite uses humanity to sell traffic, in essence. Just like JR East uses transit to sell traffic (or for that matter, Google uses search to sell traffic).
Absent of a clear business model, humanity in itself can’t sustain itself over the long run. The “inbetweeness” Eslite preach would be something that’s more sustainable.
PS: I first visited Eslite in Taiwan around 2015 and was beyond impressed, especially that was the time when American bookstore was consistently struggling (and still somewhat struggles to this day, especially independent bookstores whereas Barnes and Nobles is having a second spring). I later visited Eslite in their Nihonbashi location when they first opened their first Japanese store and was beyond amazed - the store served as a cultural ambassador for the Japanese to learn more about the Taiwanese culture (and I could have been mistaken, but I think I saw this book in their Nihonbashi store, and thought one day I will read it).
The business model of Eslite is rather interesting: the bookstore portion is often money losing (Eslite famously “lost” money for 15 years”, with the co-founder of Asus Tzu-Hsien Tung famously continued pumping money into Eslite for the Eslite founder’s initial ideal). But the bookstore itself is meant to draw people in. As Eslite matures, it gradually becomes a real estate company rather than simply a bookstore: this business model is akin to JR East’s (very successful) business model, or the old model of American suburban mall using department stores as anchor (or in recent years, using grocery stores as anchor) to draw people in, and in return rent the remaining stores to other shop keepers. Eslite uses humanity to sell traffic, in essence. Just like JR East uses transit to sell traffic (or for that matter, Google uses search to sell traffic).
Absent of a clear business model, humanity in itself can’t sustain itself over the long run. The “inbetweeness” Eslite preach would be something that’s more sustainable.
PS: I first visited Eslite in Taiwan around 2015 and was beyond impressed, especially that was the time when American bookstore was consistently struggling (and still somewhat struggles to this day, especially independent bookstores whereas Barnes and Nobles is having a second spring). I later visited Eslite in their Nihonbashi location when they first opened their first Japanese store and was beyond amazed - the store served as a cultural ambassador for the Japanese to learn more about the Taiwanese culture (and I could have been mistaken, but I think I saw this book in their Nihonbashi store, and thought one day I will read it).
Displaying 1 of 1 review