A new book to the shelf!
Now this by far is one of the best, it’s amazing, reading the book was inspiring, but hearing his sessions was a different story…
My advice, read it, then listen to his recordings .
Listening to Zig Zigler is on its own a practical training on what he was saying.
But putting this aside, the book really is full of points that when you think about it, it just makes perfect sense. So hard to have one key outcome.
For example, a sales is not about giving the prospect a logical reason for buying or trying emotional motivation for doing the purchase… it’s about a balanced mix of both logic and emotions when making a sales pitch.
Another point, Prospects don’t buy what you tell them they don’t buy what you show them they buy what they believe in.
Selling is nothing in the world but a transfer of feelings, additionally, consumers buy what they want, not what he needs.
But above all, the difference between Empathy and sympathy, in empathy U are not vested in the problem you are vested in the solution, but in case of sympathy if you sympathise with someone seasick U would be throwing up but if you empathise, you would give them Dramamine.
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