Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

by Walter W. Wymer Jr., Roger Gomes, Patricia A. Knowles

Nonprofit Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.

384 pages, Hardcover

First published February 20, 2006

Reviews

[A.J. Richard · Rating 3 out of 5]

Good overview. Nothing remarkable.