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Jump Start Your Business Brain: The Scientific Way To Make More Money
JUMP START
Your Business Brain
details data-proven methods that will make your sales, marketing and business development measurably more effective. What makes this book
The methods detailed here are backed by hard data and grounded in the statistical analysis of the success and failure of more than 4,000 new products and services, and more than 6,000 innovation teams. The research quantifies the impact of a back-to-basics, customer-focused approach to sales, marketing and business development. It also uncovers ways to measurably increase effectiveness in today’s super competitive, time-compressed and overstressed marketplace. “America’s #1 New Product Idea Man”
― Inc. Magazine “Hall’s book is a damn good read...because he’s a damn good storyteller. But, speaking as an engineer-business analyst, it is credible because it is supported by a ton of (VERY HARD) data. I LOVE THIS BOOK. (And I rarely―never before, truth be told―go that far.) PLEASE. P.L.E.A.S.E. Read―and ingest―this book. PLEASE.”
―Tom Peters, Co-Author, In Search of Excellence “Eureka! Ranch’s unconventional approach has won raves from some of the biggest corporations in the country.”
―CNN ”Doug Hall has a method to his madness, a rigorous, quantifiable process for inventing breakthrough ideas for clients. Unlike many creative gurus hustling ideation wares in the corporate marketplace, Doug makes it imperative that his Eureka! Inventing processes are quantified every step of the way.
―Todd Datz, Features Editor, CIO Magazine “Doug Hall's unique and effective approach to creating ideas is stimulating, embracing, and fun―and the results explode with new possibilities. It is truly a winning experience in ideas and self-confidence.”
―Ron Nicodemus, Conference Director, Walt Disney Institute
Your Business Brain
details data-proven methods that will make your sales, marketing and business development measurably more effective. What makes this book
The methods detailed here are backed by hard data and grounded in the statistical analysis of the success and failure of more than 4,000 new products and services, and more than 6,000 innovation teams. The research quantifies the impact of a back-to-basics, customer-focused approach to sales, marketing and business development. It also uncovers ways to measurably increase effectiveness in today’s super competitive, time-compressed and overstressed marketplace. “America’s #1 New Product Idea Man”
― Inc. Magazine “Hall’s book is a damn good read...because he’s a damn good storyteller. But, speaking as an engineer-business analyst, it is credible because it is supported by a ton of (VERY HARD) data. I LOVE THIS BOOK. (And I rarely―never before, truth be told―go that far.) PLEASE. P.L.E.A.S.E. Read―and ingest―this book. PLEASE.”
―Tom Peters, Co-Author, In Search of Excellence “Eureka! Ranch’s unconventional approach has won raves from some of the biggest corporations in the country.”
―CNN ”Doug Hall has a method to his madness, a rigorous, quantifiable process for inventing breakthrough ideas for clients. Unlike many creative gurus hustling ideation wares in the corporate marketplace, Doug makes it imperative that his Eureka! Inventing processes are quantified every step of the way.
―Todd Datz, Features Editor, CIO Magazine “Doug Hall's unique and effective approach to creating ideas is stimulating, embracing, and fun―and the results explode with new possibilities. It is truly a winning experience in ideas and self-confidence.”
―Ron Nicodemus, Conference Director, Walt Disney Institute
320 pages, Paperback
First published September 1, 2001
31 people are currently reading
736 people want to read
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Displaying 1 - 9 of 9 reviews
January 6, 2013
An excellent book. I found this book suitable for those who take action and believe in their idea.
The most inspiring part about this book is not the data or the laws but the energy which Hall gives to entrepreneurs. The book is simple, straight forward and you can instantly relate to it and feel the author's energy. It's full of lots of practical, proven, easy to use ideas for marketing and creating new products and services.
The most inspiring part about this book is not the data or the laws but the energy which Hall gives to entrepreneurs. The book is simple, straight forward and you can instantly relate to it and feel the author's energy. It's full of lots of practical, proven, easy to use ideas for marketing and creating new products and services.
May 8, 2009
This book was included in my book: The 100 Best Business Books of All Time. www.100bestbiz.com
Read
January 24, 2022A review of academic studies and U.S. census data found that on average about 75% of new businesses, products or services fail and are discontinued within two to five years.
Most business owners would have a greater probability of success if they went to a Las Vegas casino and gambled their investments.
What is most amazing is Las Vegas studies indicate 68% of the people who gamble play slot machines—the lowest probability game-most often!
Stevens and Burley also reported that for common industrial products it takes about 3,000 raw ideas or 125 formal projects to generate 1 success. If you want to grow, your only choice is to create more ideas—6,000, 9,000, 12,000 ideas.
When an idea is strong, everything else falls into place. One client friend put it this way: “I’ve found that when I’m working on projects where the idea is right it’s like hitting beach balls with a baseball bat. You can’t miss. Everything we do from packaging to advertising to sales and operations just works.”
84% of company leaders in the study felt innovation is a much more critical business success factor
the U.S. Department of Labor indicates that threequarters of those who start new businesses are also employed in wage-andsalary jobs at start-up. And, some 60% of new firms begin at home.
Albert Einstein believed nature was a mystery waiting to be solved and the world could be explained.
Don was also a perpetual motion machine of indecision
When the process is improved, Dr. Deming maintained, a chain reaction of reduced waste, less rework and greater customer satisfaction inevitably results.
Ben Franklin. He was an entrepreneur, writer, inventor, scientist and statesman.
Luck can’t be planned. You can increase your chances of luck by being alert to opportunities.
relying on lady luck
Most business owners would have a greater probability of success if they went to a Las Vegas casino and gambled their investments.
What is most amazing is Las Vegas studies indicate 68% of the people who gamble play slot machines—the lowest probability game-most often!
Stevens and Burley also reported that for common industrial products it takes about 3,000 raw ideas or 125 formal projects to generate 1 success. If you want to grow, your only choice is to create more ideas—6,000, 9,000, 12,000 ideas.
When an idea is strong, everything else falls into place. One client friend put it this way: “I’ve found that when I’m working on projects where the idea is right it’s like hitting beach balls with a baseball bat. You can’t miss. Everything we do from packaging to advertising to sales and operations just works.”
84% of company leaders in the study felt innovation is a much more critical business success factor
the U.S. Department of Labor indicates that threequarters of those who start new businesses are also employed in wage-andsalary jobs at start-up. And, some 60% of new firms begin at home.
Albert Einstein believed nature was a mystery waiting to be solved and the world could be explained.
Don was also a perpetual motion machine of indecision
When the process is improved, Dr. Deming maintained, a chain reaction of reduced waste, less rework and greater customer satisfaction inevitably results.
Ben Franklin. He was an entrepreneur, writer, inventor, scientist and statesman.
Luck can’t be planned. You can increase your chances of luck by being alert to opportunities.
relying on lady luck
April 15, 2018
I spent half a day working through a client’s marketing collateral last week. We were looking for the proof that their business did what they claimed. It was a great exercise. It made me think about Doug Hall’s three elements in his book Jump Start Your Business Brain. Well worth the read if you’ve not picked it up before. He takes you through some great exercises to help you drill down to work out your own: Overt Benefits | The Real Reason to Believe | The Dramatic Difference.
It is a book of two halves and I recommend that you treat it as two. The second half includes exercises and tools to help you release your creative thinking capacity. You may find if you get stuck in the first half of the book, some of the exercises in the second half might help. I dip in and out of this book on a very regular basis.
It is not what I call an easy read but well worth the effort.
This link takes you (back) to the post I wrote about The Real Reason to Believe https://wordpress.com/post/thehiddene...
It is a book of two halves and I recommend that you treat it as two. The second half includes exercises and tools to help you release your creative thinking capacity. You may find if you get stuck in the first half of the book, some of the exercises in the second half might help. I dip in and out of this book on a very regular basis.
It is not what I call an easy read but well worth the effort.
This link takes you (back) to the post I wrote about The Real Reason to Believe https://wordpress.com/post/thehiddene...
August 13, 2019
Great! This is NOT "business pop". It is a fun, easy to read, data-supported book that is truly a contribution to business literature. It's nearly twenty years old but the tactics and lessons given are not dated at all (though there is an example about VCRs, hehe). This book would be excellent for any level business person responsible for generating new ideas, business growth, staff buy-in, etc.-- small sole proprietor to Fortune 50. This book would also be great for a business consultant to use as a framework for many exercises and presentations. It's a bit longer than it needed to be, but you can tell what is skip-able and what is not. I'm saving it to revisit with pen-and-paper down the road, as it's not a book to get from the library or give away; a keeper for sure.
January 5, 2021
I ABSOLUTELY HATED THIS BOOK.
The writing style is that of a 7 year old with a big fat pencil. The thoughts are random, screaming, belittling, unorganized.
It was required reading for an entrepreneurship masters course and after the first two weeks - I had to stop. The author made me want to bleach my eyeballs.
Ugh.
The writing style is that of a 7 year old with a big fat pencil. The thoughts are random, screaming, belittling, unorganized.
It was required reading for an entrepreneurship masters course and after the first two weeks - I had to stop. The author made me want to bleach my eyeballs.
Ugh.
March 27, 2018
The last section can come across a bit waffled - it took a *really* long time for me to get through it - but there are some great ideas for techniques and approaches for thinking about Marketing, Product and general Business planning.
July 3, 2007
Just as good as Jump Start Your Brain but a lot of similar material
March 21, 2012
Excellent book which is based on Scientific data instead of theory.
Displaying 1 - 9 of 9 reviews