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Mastering Product Management: A Step-by-Step Guide
Mastering Product A Step-By-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task.
- Source new ideas that succeed- Set a compelling product vision and strategy- Search for profitable new business models- Become a market expert- Effectively manage roadmaps- Ensure a successful product launch- Understand value and price profitably- Build and manage high-performance teamsThis book is a convenient reference guide that you can use throughout your workday. It's meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.
- Source new ideas that succeed- Set a compelling product vision and strategy- Search for profitable new business models- Become a market expert- Effectively manage roadmaps- Ensure a successful product launch- Understand value and price profitably- Build and manage high-performance teamsThis book is a convenient reference guide that you can use throughout your workday. It's meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.
- GenresBusinessTechnology
157 pages, Kindle Edition
Published April 10, 2019
126 people are currently reading
88 people want to read
About the author
Kevin Brennan
5 booksLibrarian Note: There is more than one author by this name in the Goodreads data base.
Kevin Brennan was born and raised in Ireland, where he completed his Bachelor of Engineering Electronic Engineering in 1999. He moved to San Francisco the same year and since then has worked in product management and product marketing roles at software and semiconductor companies, such as Dolby Laboratories and Cypress Semiconductor.
Kevin has an MBA from Santa Clara University and a Certificate of Business Excellence (COBE) from the Haas School of Business at U.C. Berkeley. Kevin is a Certified Product Manager, Certified Product Marketing Manager, and Certified Innovation Leader through the Association of International Product Marketing and Management (AIPMM).
Kevin Brennan was born and raised in Ireland, where he completed his Bachelor of Engineering Electronic Engineering in 1999. He moved to San Francisco the same year and since then has worked in product management and product marketing roles at software and semiconductor companies, such as Dolby Laboratories and Cypress Semiconductor.
Kevin has an MBA from Santa Clara University and a Certificate of Business Excellence (COBE) from the Haas School of Business at U.C. Berkeley. Kevin is a Certified Product Manager, Certified Product Marketing Manager, and Certified Innovation Leader through the Association of International Product Marketing and Management (AIPMM).
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Displaying 1 - 4 of 4 reviews
February 3, 2020
Guidelines, not in-depth
As stated in the forewords, every chapter consists of only two to three pages. Without any product management background, the content feels vague to me but apparently, it gives the overview upon the position that I may apply in the future. More detailed and in-depth books to complement this book are highly recommended.
As stated in the forewords, every chapter consists of only two to three pages. Without any product management background, the content feels vague to me but apparently, it gives the overview upon the position that I may apply in the future. More detailed and in-depth books to complement this book are highly recommended.
February 24, 2020
Scratching the surface of product management
The book works as a quick reference guide but none of the topics are explored in detail. Useful for people wanting to move to a product management career, but adfitional material will definitely be needed
The book works as a quick reference guide but none of the topics are explored in detail. Useful for people wanting to move to a product management career, but adfitional material will definitely be needed
March 15, 2020
It's a good book but think of it more as a reference guide. Good for reminders and current product managers, but if you are looking for a break into or more in depth info... this is probably not the book for you.
It's a very quick read though so good to have on the shelf.
It's a very quick read though so good to have on the shelf.
April 20, 2021
It's a very good way to do your own checklist as a product manager. It's very broad and offers a good list of things you should investigate
Displaying 1 - 4 of 4 reviews