Mastering Product Management: A Step-by-Step Guide

by Kevin Brennan

Mastering Product Management: A Step-by-Step Guide offers practical, real-world advice on the most important things a Product Manager will be involved with, and will deliver, in the quest for creating and capturing value. It covers the full new product cycle, from idea discovery through product end-of-life. Each section is short and concise, around two to three pages. Rather than dive deep into the theoretical background of a given area, the focus is on the critical steps a Product Manager would take to complete a given task.

Source new ideas that succeed Set a compelling product vision and strategy Search for profitable new business models Become a market expert Effectively manage roadmaps Ensure a successful product launch Understand value and price profitably Build and manage high performance teams And much more!

This book is a convenient reference for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.

Genres: Business, Technology

155 pages, Paperback

Published April 11, 2019

About the author

Librarian Note: There is more than one author by this name in the Goodreads data base.

Kevin Brennan was born and raised in Ireland, where he completed his Bachelor of Engineering Electronic Engineering in 1999. He moved to San Francisco the same year and since then has worked in product management and product marketing roles at software and semiconductor companies, such as Dolby Laboratories and Cypress Semiconductor.

Kevin has an MBA from Santa Clara University and a Certificate of Business Excellence (COBE) from the Haas School of Business at U.C. Berkeley. Kevin is a Certified Product Manager, Certified Product Marketing Manager, and Certified Innovation Leader through the Association of International Product Marketing and Management (AIPMM).

Reviews

[Ario Dean · Rating 3 out of 5]

Guidelines, not in-depth

As stated in the forewords, every chapter consists of only two to three pages. Without any product management background, the content feels vague to me but apparently, it gives the overview upon the position that I may apply in the future. More detailed and in-depth books to complement this book are highly recommended.

[Luis Baia · Rating 3 out of 5]

Scratching the surface of product management

The book works as a quick reference guide but none of the topics are explored in detail. Useful for people wanting to move to a product management career, but adfitional material will definitely be needed

[Kasim · Rating 3 out of 5]

It's a good book but think of it more as a reference guide. Good for reminders and current product managers, but if you are looking for a break into or more in depth info... this is probably not the book for you.

It's a very quick read though so good to have on the shelf.

[Jordana Simon · Rating 5 out of 5]

It's a very good way to do your own checklist as a product manager. It's very broad and offers a good list of things you should investigate