Intelligent Content: A Primer

by Ann Rockley, Charles Cooper, Scott Abel

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.

Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management.

Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.

181 pages, Kindle Edition

First published September 25, 2015

Reviews

[Aneta · Rating 5 out of 5]

This book is a great and brief overview of what intelligent content is. But it is only a conversation starter. There are chapters with examples of the cost-cutting, work-optimising, and error-reducing opportunities that intelligent content provides. There are also chapters on getting buy-in and use cases with explanations of how intelligent content optimised internal operations.

There is no discussion about technical implementation in this book. However, it still is an excellent read to get into the mindset of an intelligent content champion.

[Alex Sprenger · Rating 4 out of 5]

The book keeps what it promises: It is a short introduction to the subject of "intelligent content".

In the beginning, the authors make it clear that the book does not describe how to implement intelligent content. Instead, it serves as an introduction to the topic. Clear, precise, understandable.

In my opinion, everyone should read this book whose content is inflexible, unstructured, repetitive, inconsistent, format-bound and semantically poor. But just like me, how do you come across the term "Intelligent Content" if you can not describe your content problem?

I admit: I would never have gotten to the book if I hadn't studied "content strategy". And I am glad I did because I'll now recommend that book to anyone dealing with the content problems described above. The authors describe the topic in simple, understandable, straightforward, and explicit language. After reading this primer, you can not ignore that your business is calling for intelligent content.

[Erin · Rating 5 out of 5]

A short primer to understand the importance of intelligent content. Intelligent content is content that matches the following criteria:
1) Modular
2) Structured
3) Reusable
4) Format Free
5) Semantically Rich

As the book is a primer and will not go into depth on how to create intelligent content. That's up to readers to figure out and build. However the book provides useful criteria to start from. I recommend this for anyone that deals with contents every day.