How fast can you answer the most important question in the game of football? Technology is changing football. In the history of the game, it has never been easier to gather scheme and strategy information. Top secret plays, game plans, and play call sheets that were once reserved for coaches at the highest-level can easily be found on the internet. Analytics and algorithms fed into super machines are challenging the thought process of traditional game plan and play calling theory. However, the surge of information that is meant to help human decision making is harming it. Dub Maddox continues the journey from Headset to Helmet and Adapt or Die. In What is Open? he shows coaches and players simple game planning and play calling process that accelerates answers in finding "open."
I have said this to many people, Dub Maddox saved my coaching career. This book not only gives you insight into the R4 module system, but compliments it in an big way.
It is 3am and I just polished off the last 40% of the book. Just couldn’t put it down! Great insight from Coach Maddox and I was insanely impressed with how organized everything was from the first page to the last. Awesome job Coach Maddox
Dub Maddox's books were the most helpful to me as a new offensive coordinator. He gives you a whole system for logical play design, play calling, game planning and individual position areas to focus. But it's hard to separate this from Adapt or Die. They are 2 parts of the same book for me.