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Principles of Marketing
Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment.
1109 pages, ebook
First published August 19, 2005
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Displaying 1 - 3 of 3 reviews
December 2, 2018
I got this book open source so hard to whine about it’s quality. Digital is fast moving so the 7 years since publication have outdated many of the examples (although some of their predictions on trends were quite solid). All the YouTube links referenced as examples still work, impressive!
June 24, 2013
Very informative, but tends to use too many examples to fill the pages. Would be just as easy to follow and learn from with half of them. Otherwise, a good book for someone just getting started in the marketing field.
March 29, 2017
This is the textbook for my marketing class. It was well written, and had an easy to read pace.
Displaying 1 - 3 of 3 reviews