Business leaders are desperate for help to position their companies for future success in a climate where business has never been more competitive, volatile or uncertain. Corporate techniques for navigating this complexity have not adjusted to this new dynamic and organisations have suffered an upsurge in strategic surprises proving disruptive to previously successful business models. This book provides an innovative end-to-end process designed to empower organisations to thrive in a time of increasing business competition and future uncertainty by establishing strategic planning at the heart of organisational performance.
The central theme of Rethinking Strategy is scenario planning. It is an intellectual demonstration of strategic foresight represented by anticipatory planning and enabled by the scenario planning method. Studying this book, corporate leaders and managers may find a reliable understanding of the concept of strategy. By applying the method and tools proposed by the author, they will be able to shape a corporate intelligence that differentiates them from rivals and provides them with a competitive advantage in the alternative futures.
A very accessible book on strategic foresight for all those still needing convincing that buying a strategy or trend reports is good enough. This book follows by explaining step for step how to come up with a usable and differentiating alternative. A must read for all those serious.