The Way of Nowhere: Eight Questions to Release My Creative Potential

by Nick Udall, Nic Turner

Renowned for their world-class approach to innovation, the nowhere group works with a wide range of businesses, government agencies, and individuals to develop their creativity and innovation in the workplace. This groundbreaking and insightful guide brings together years of the group's collective experience and maps out the ways that anyone can become more productive, play a more creative role in an organisation, and nurture personal growth along the way. It contains eight breakthrough questions designed to stimulate and enrich the creative capacity of individuals and groups alike, and it demonstrates how to unlock the underlying forces at play within organisations, communities, and cultures.

496 pages, Paperback

First published May 6, 2008

Reviews

[Kalle Wescott · Rating 3 out of 5]

I read /The Way of Nowhere: Eight Questions to Release Our Creative Potential/, by Nick Udall and Nic Turner:

https://www.waterstones.com/book/the-...

This book reads in both directions (with covers on both ends of the book). In one direction, the book helps individuals figure out how they can lead more meaningful lives of purpose. In the other direction, the point is to help organizations communicate better, meld together, and define and achieve their important goals.

In each case, the book provides the eight crucial issues to think about (and for organizations, to discuss).

For organizations, those are transformation, purpose, creativity, relationships, attunement, interdependence, foresight, and strategic innovation.