The Irresistible Value Proposition: Make the Customer Want What You're Selling and Want It Now

by Steve Thompson

The Irresistible Value Proposition takes the least understood concept in business–value–and turns it into a powerful selling tool! In B2B sales, you make your value proposition irresistible when Tie it to both business and personal priorities of key decision makers2. Highlight your incremental value to their most likely alternative3. Present it using the customer’s success metricsLearn to make the customer want what you’re selling–and want it now–by clearly communicating your value in their language.

100 pages, Paperback

Published March 14, 2019