An extremely accessible and practical reference that will save readers valuable time and money. Contains 80% of the guidelines necessary to design usable GUIs immediately, along with detailed instructions on how to customize them to meet individual needs. Screen and window layouts, when to use different types of list boxes, navigation, menus, color and highlighting, bitmaps and toolbars are among the topics discussed. Packed with screen examples to facilitate understanding. Disk is available separately.
Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies neuroscience to predict, understand, and explain what motivates people and how to get people to take action.
Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? She is the founder of the Weinschenk Institute. She teaches, speaks, mentors, and consults with Fortune 1000 companies, start-ups, non-profit agencies, and educational institutions, and writes a popular blog: www.theteamw.com/blog, and the “Brain Wise: Work better, work smarter” blog for Psychology Today.