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The New Alpha Male: Walking the Path of the Heart
With keen insight into the changing state of masculinity, Lance Allred presents a bold new vision of a winning path forward for men.
These days, we hear plenty about what’s wrong with men―like toxic masculinity, patriarchy, mansplaining, and male privilege. But how does a man get it right ? “Men are being asked to adapt to our changing world, yet many still want to play by the old rules,” teaches Lance Allred. Now this former NBA star and leadership consultant presents a new game plan for evolving, growing, and succeeding in the modern The New Alpha Male.
Having grown up in an ultra-patriarchal cult and succeeded in the gladiatorial arena of professional sports, Allred knows firsthand how the outdated model of masculinity works―and why it is failing both men and women today. “The old alpha male believes he is entitled to success,” he writes. The new alpha rejects entitlement, fear, and cultural illusions in favor of strong guiding principles that honor the virtues of the masculine and the feminine.
Allred identifies the Seven Principles of Perseverance as the new “playbook for success,” offering honest insights and daily practices for each
• Accountability―Taking full responsibility for our shortcomings and successes to empower ourselves and inspire others
• Integrity―Knowing our core values and being rigorous in honoring who we are in all circumstances
• Compassion―The key to understanding ourselves and others with clarity, connection, and respect
• Discomfort―Being able to risk failure and endure pain to serve our higher goals and personal growth
• Acceptance―Letting go of our sense of what “should be” so we can act with wisdom and power in the present
• Transformation―Finding the courage to discard an old identity and trust in the process of our evolution
• Gratitude and Forgiveness―The most powerful acts of healing and love available to us as human beings
“We face maybe the toughest ask of men in the history of humanity,” Allred states. Yet in this time of reckoning, change, and the long-overdue disruption of the old alpha’s dominion, he challenges us to “We are on the same team―men and women. It takes compassion and communication, like all good teammates display.”
The New Alpha Male is a bold, straight-talking guide for men of all ages who want to step up their game and become the sort of empowered, open-hearted leaders our world needs.
These days, we hear plenty about what’s wrong with men―like toxic masculinity, patriarchy, mansplaining, and male privilege. But how does a man get it right ? “Men are being asked to adapt to our changing world, yet many still want to play by the old rules,” teaches Lance Allred. Now this former NBA star and leadership consultant presents a new game plan for evolving, growing, and succeeding in the modern The New Alpha Male.
Having grown up in an ultra-patriarchal cult and succeeded in the gladiatorial arena of professional sports, Allred knows firsthand how the outdated model of masculinity works―and why it is failing both men and women today. “The old alpha male believes he is entitled to success,” he writes. The new alpha rejects entitlement, fear, and cultural illusions in favor of strong guiding principles that honor the virtues of the masculine and the feminine.
Allred identifies the Seven Principles of Perseverance as the new “playbook for success,” offering honest insights and daily practices for each
• Accountability―Taking full responsibility for our shortcomings and successes to empower ourselves and inspire others
• Integrity―Knowing our core values and being rigorous in honoring who we are in all circumstances
• Compassion―The key to understanding ourselves and others with clarity, connection, and respect
• Discomfort―Being able to risk failure and endure pain to serve our higher goals and personal growth
• Acceptance―Letting go of our sense of what “should be” so we can act with wisdom and power in the present
• Transformation―Finding the courage to discard an old identity and trust in the process of our evolution
• Gratitude and Forgiveness―The most powerful acts of healing and love available to us as human beings
“We face maybe the toughest ask of men in the history of humanity,” Allred states. Yet in this time of reckoning, change, and the long-overdue disruption of the old alpha’s dominion, he challenges us to “We are on the same team―men and women. It takes compassion and communication, like all good teammates display.”
The New Alpha Male is a bold, straight-talking guide for men of all ages who want to step up their game and become the sort of empowered, open-hearted leaders our world needs.
208 pages, Hardcover
Published March 10, 2020
10 people are currently reading
68 people want to read
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Displaying 1 - 4 of 4 reviews
April 13, 2020
My cousin wrote this book! I listened to it on audible (since I've always got an audio book going). My usual rule for book is that I read it first and then listen to it if I really like it. But for some nonfiction books I make an exception, especially a book like this. I am so glad I listened to it on audible so I could hear his voice, it made it more meaningful.
This book is very bold and doesn't sugar coat anything - the good and the bad. I felt like I was walking an evolution with my cousin through the book and was inspired by the events of the book, challenged by the questions, and motivated by his applications to life.
Although this book is geared to the "male" I think anyone can find solutions and help in it. It reminded me of many things I want to be doing better and showed me some "work" I can do. It also gave me pertinent ideas as I raise my own sons and I truly want them to be the very best. And throughout all of it I was touched by Lance's honesty, willingness to be vulnerable, and his bravery and skill in storytelling.
This book focuses in some parts on the spiritual arena, but does not give sway to any particular religion. In that way, anyone can read it and find meaning they are looking for while applying it to their own ideals.
If you want to take Lance's challenges to heart I would say having a hard copy is a good idea. That way you can look at his "do the work" sections in print. That being said, I LOVED the audio version, so I'd also recommend that. :) Pick one (or both), you can't go wrong.
This book is very bold and doesn't sugar coat anything - the good and the bad. I felt like I was walking an evolution with my cousin through the book and was inspired by the events of the book, challenged by the questions, and motivated by his applications to life.
Although this book is geared to the "male" I think anyone can find solutions and help in it. It reminded me of many things I want to be doing better and showed me some "work" I can do. It also gave me pertinent ideas as I raise my own sons and I truly want them to be the very best. And throughout all of it I was touched by Lance's honesty, willingness to be vulnerable, and his bravery and skill in storytelling.
This book focuses in some parts on the spiritual arena, but does not give sway to any particular religion. In that way, anyone can read it and find meaning they are looking for while applying it to their own ideals.
If you want to take Lance's challenges to heart I would say having a hard copy is a good idea. That way you can look at his "do the work" sections in print. That being said, I LOVED the audio version, so I'd also recommend that. :) Pick one (or both), you can't go wrong.
December 4, 2021
A beautiful story of a man’s journey to wisdom and finding true power a long the way. It’s a self-help 2.0! I’ve read a lot of self help books, yet this one carried so much power for me, because of the incredible vulnerability of the author and his willingness to share so intimately his story. He is also direct and honest…not promising any quick fixes or promises of “getting it all if you do things my way”
Although this book’s targeted audience is towards men in general, it still had a profound effect on me. It stirred deep self reflection and discomfort. It reminded me that healing, self-work, and self-improvement never have an end point, it’s a process…a journey of its own.
I highly recommend this to anyone that is serious about doing the work to find success, peace, and growth in their lives.
Although this book’s targeted audience is towards men in general, it still had a profound effect on me. It stirred deep self reflection and discomfort. It reminded me that healing, self-work, and self-improvement never have an end point, it’s a process…a journey of its own.
I highly recommend this to anyone that is serious about doing the work to find success, peace, and growth in their lives.
June 11, 2020
I really enjoyed this book, and it was right on time.
July 26, 2020
Great lessons in this book for everyone, not just men. Should be a book I revisit once a month.
Displaying 1 - 4 of 4 reviews