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Hack the Buyer Brain
The human brain evolved to survive, not to buy things
This is a huge problem. Modern marketing doesn't account for the survival brain and its eccentricities.
Hack The Buyer Brain aims to change the way you look at marketing by helping you understand the consumer brain, its motivations and behaviour for better marketing.
This book:
* Provides an understanding of why consumers do what they do
* Breaks down and covers the science and data behind these insights, keeping it simple and easy to action
* Combines behaviour, marketing strategy and content together to help you generate more leads, convert better customers and build longer customer lifetime value
* Includes varied examples and case studies of real businesses succeeding with the strategy laid out
Just because you’re not a neuroscientist shouldn’t mean that you can’t access the awesome advances that buyer psychology has gone through, and use it in your marketing.
This is a huge problem. Modern marketing doesn't account for the survival brain and its eccentricities.
Hack The Buyer Brain aims to change the way you look at marketing by helping you understand the consumer brain, its motivations and behaviour for better marketing.
This book:
* Provides an understanding of why consumers do what they do
* Breaks down and covers the science and data behind these insights, keeping it simple and easy to action
* Combines behaviour, marketing strategy and content together to help you generate more leads, convert better customers and build longer customer lifetime value
* Includes varied examples and case studies of real businesses succeeding with the strategy laid out
Just because you’re not a neuroscientist shouldn’t mean that you can’t access the awesome advances that buyer psychology has gone through, and use it in your marketing.
214 pages, Paperback
Published January 1, 2019
11 people are currently reading
1395 people want to read
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Displaying 1 - 3 of 3 reviews
September 23, 2020
This book is absolutely brilliant and packed to the brim with valuable and actionable insights.
January 2, 2021
This book is a drag. I have tried several times to read it but I'm never able to read for more than 10 minutes. I guess that's the point of the book, to just read a few passages and get a few insights from it.
October 6, 2021
Blood love this book. If your a marketer or own a business then this should he on your "must read" list. Packed full of amazing insights into human behaviour and how to utilise this in order to improve your business.
Displaying 1 - 3 of 3 reviews