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The Tangled Mind: Unraveling the Origin of Human Nature

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Humans learn by association. Every concept that you understand is connected to an earlier concept. So then, what happens if you retrace those connections? Wouldn't you eventually find a starting point? Indeed, you would. The Tangled Mind argues that a few sensory concepts sculpted your perception of the world. If you understand these principles, you can influence how people perceive anything — prices, websites, advertisements. And you'll see how these concepts have sculpted deep-rooted beliefs and values (e.g., morality, religion, politics).

312 pages, Kindle Edition

Published April 30, 2019

40 people are currently reading
235 people want to read

About the author

Nick Kolenda

9 books41 followers

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5 stars
16 (47%)
4 stars
9 (26%)
3 stars
7 (20%)
2 stars
2 (5%)
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0 (0%)
Displaying 1 - 4 of 4 reviews
16 reviews
June 24, 2020
I read this book because I came across Nick's 1st book of Methods of Persuasion which was fantastic book (I Made a 5 star review indeed as one of its kind) and i call it a must be read book indeed.

In fact while this book may have some value but it has main 2 issues that got me review it as 2 stars. The problem of this book was the issue that nick took his analysis too deep to a point made it unrealistic and inapplicable in most of the cases with so much complexity. Moreover, in his attempts to sounds more of a scientific approach, nick used more of tough vocabularies and sophisticated terms, which you may feel that you are reading a thesis not a book. The second was the over use of reference to experiments which a bit old and was interpreting the lost of the most effective storytelling style that he excelled at in his first book.

If you need to have real value and indeed the most interesting ideas in the art of persuasion, you need to read his 1st book Methods of Persuasion.
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Author 3 books9 followers
February 1, 2021
Interesting introduction into the topic. However, some of the explanations are a bit far-fetched and not always scientifically sound.
2 reviews
January 21, 2026
Amazing book

It is amazibg book that you can understand about the human brain. Very practival, you can apply these concepts immediately!
124 reviews
March 25, 2024
I am skeptical about how much this is/isn't backed by current research.

But I do like that this is a deep dive into principles that impact marketing, pricing, and presentment.

I'm finding this to be a helpful accompaniment to a lot of the reading I've been doing about SaaS and pricing.
Displaying 1 - 4 of 4 reviews

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