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Eunique: A guide to understanding Unique Selling Points(USP).
It was Benjamin Franklin that said "Either write something worth reading or do something worth writing." In writing this book the author has creatively succeded to do both-write something worth reading and doing something worth writing about. What other book would have a team of 11 great minds namely Chinua Achebe,Rosser Reeves,Albert Einstien,Jack Welch,Yogi Bessar,Tony Robbins,James Surowiecki,Billie Jean King,Karl Max,Henry Louis Mencken, and Edward W.Stewart each contributing an apt quote? What other book would highlight the applications of USP to agriculture,sports,entertainment,medical tourism and religion? What other book would relate the concept of USP to the name of an individual and extend such to organizations and nations? What other book would walk through woods and make you would the tree that will get your creative juices flowing and get words coming out fast and furious? The answer is no other book has such distinct and unique features. That makes this book truly unique to help you understand USP.
128 pages, Paperback
Published April 22, 2019
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