A sociedade do sonho: comunicação, cultura e consumo

by Everardo P. Guimarães Rocha

Desvendando os mistérios dos Meios de Comunicação de Massa, o autor abre novos ângulos para o estudo do marketing e da propaganda.

232 pages, Paperback

First published January 1, 1995

About the author

Everardo P. Guimarães Rocha is a Brazilian anthropologist dedicated to studies and research on advertising narrative, consumption, and communication.