Pricing Value: The art of pricing what your accounting clients value most

by Rhondalynn Korolak

Your services are not differentiated or valuable in your client's mind - they can easily compare what you are offering to your competitors and decide that you're just too expensive. In order to escape the trap of constantly competing based on price, you must render price a non-issue. Pricing Value is the process of uncovering and quantifying the pain points, transformations, feelings and perceptions that render price a non-issue, and highlight your proposed solution as the only sane option. It's the only way to avoid "sticker shock" and the constant threat of price objections. To price the value so you attract and retain a higher caliber of client, this book will show you how About the Rhondalynn Korolak is the founder of businest(R) and Make the SHIFT(TM). Rhondalynn qualified as a lawyer and chartered accountant in Calgary, Alberta, Canada, and practiced in the oil and gas taxation niche with PWC and Macleod Dixon. After immigrating to Australia, she practiced as a business coach specializing in cash flow management and created businest(R)--which won The App You SHOULD be Using at Accountex in 2016 and was named in the Top 10 new apps in the world by Intuit QuickBooks. Rhondalynn now works exclusively with accountants as an advisory trainer, keynote speaker, and pricing value expert. She's distilled the secrets to success and produced a step-by-step process that accountants can apply to attract more high-value clients and build a thriving advisory practice. Rhondalynn is the best-selling author of On the Shoulders of Giants , Financial Foreplay , and Sales Seduction . In the USA, she has appeared on/in CNN, Bnet/CBS, Intuit QuickBooks blog and website, Yahoo, Accountex, AccountingWEB, and Insightful Accountant . In Australia, she has appeared on/in Channel 7, Channel 9, Kochie's Business Builders , 3AW, Australian Financial Review , MYOB website, Intuit QuickBooks blog and website, Institute of Public Accountants Magazine, Accountants Daily , Dynamic Business , Business Spectator , and Australian Retailer .

246 pages, Hardcover

Published April 8, 2019

About the author

Rhondalynn has a creative and inspiring story that proves that you can BE, DO and HAVE anything you set your mind to. From humble beginnings and despite formidable obstacles, to success as a leader and entrepreneur, Rhondalynn is one of the most dynamic and inspiring speakers on the power of communication, influence and the science of the self-image.

Her methodologies are engaging and memorable -- she physically demonstrates the mind / body link and proves the power of re-writing negative conditioning, goal setting and creative visualization. She has a natural ability to motivate, lead and empower others to unlock and achieve their full potential. Combining intellect, intuition, innovation, insight and integrity, her work reveals the limitless possibilities that are made available when you connect with the infinite resourcefulness of the subconscious mind.

Rhondalynn holds degrees and professional designations in both law and chartered accounting and is a certified Master Practitioner of NLP, Thought Field Therapist and Clinical Hypnotherapist. Her style and technique have been influenced by some of the world's leading speakers and business minds, including Anthony Robbins, Robert Kiyosaki, Jim Rohn, Robert Cialdini and Steven Covey. Her CV features an impressive list of accomplishments in senior executive positions with Price Waterhouse Coopers, Max Factor, Covergirl, Village Cinemas Australia, FlyBuys and Coles Group Ltd.