In business, the most valuable commodity is people - and their ability to think outside the square. Without the ability to think innovatively, any business - big or small - risks dying. Here, Jack Collis, an authority on creative marketing, recognized motivational speaker and best-selling author, outlines the importance of original thinking to give you the edge on the competition. Drawing on his many years of experience as a Marketing manager, Jack uses anecdotes and examples to illustrate new ways to approach business, and to succeed at it.
Jack Collis did a good job with this book in reminding me to keep on improving and innovating at all times so I can stay relevant with the constant change around me daily. Whether on a personal or professional level, it's important to keep updating my knowledge base and skills so they benefit me in future. Try different things at different times and never settle for a comfort zone where there's no challenges or opportunities to grow. 'Today it's Innovative or Die' he says. A good read in my books.