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Consumer Behaviour: Behavioural Aspects of Marketing
A textbook geared to courses of the (British) Chartered Institute of Marketing, but suitable to self- and undergraduate study in other contexts. Pedagogic devices include learning objectives, exercises, points for discussion/consideration, charts and diagrams. Coverage commences with an overview of the behavioral sciences, and looks at the behavior of humans as individuals, in groups, in society and in organizations. Annotation copyright Book News, Inc. Portland, Or.
414 pages, Paperback
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