What a cool picture book. From the moment you open it, there are a kazillion little details waiting to be discovered; from the endpapers to the illustrations proper. The story is about a character all kids will relate to - everyone knows someone who is difficult to get along with (or is such a person themselves). On a deeper level, the idea of the "evils" and shallowness of the consumer lifestyle may help to open the eyes of some older kids, which is never a bad thing. Despite the serious ideas dealt with in this book, the story is deftly written, with a joie de vivre that makes it both fun and funny. Just looking at Evil Weasel on the cover can't help but bring a smile to your face. I can't believe this is a debut picture book. It is great!