Pygmalion Effects is a book that explores a way of making instant, powerful effects that are difficult to call anything but "magic" for those experiencing them as a performer, a participant, or an observer. Foreword by Dr. Connie Varnhagen, PhD.
Now published as Reality as an Art, this is a wonderful little book for anyone interested in creating psycho-social illusions to alter the experience of reality. Unfortunately can only be bought by contacting Aaron himself these days.