Retailing

by Patrick M. Dunne (Contributor)

The new Seventh Edition of RETAILING combines the text's signature in-depth coverage of fundamental retailing principles with cutting-edge updates on the latest trends and practices in today's fast-paced retail market. Packed with real-world examples and behind-the-scenes insights, the text vividly captures the excitement of the high-energy retail trade, with special emphasis on the impact of the Internet and continuing changes in the global economy. Authors Dunne, Lusch, and Carver draw on their expertise as seasoned instructors and retail authorities, including abundant, real-world examples and case studies to help students understand the intricacies of retail management. Endorsed by the National Retailing Federation, RETAILING features a conversational writing style and a vibrant, full-color format with strong student appeal, as well as a streamlined structure of just 14 chapters that can easily be covered in one term. The text also includes a built-in study guide with review questions, writing and speaking exercises, cases covering diverse retail operations, a computer spreadsheet case, and other activities to give students hands-on experience applying key concepts and developing the creativity and analytical skills required for a successful career in the retail industry. In addition, challenging "Planning Your Own Retail Business" exercises focus on problems small business managers and owners face in day-to-day operations, helping students appreciate the financial impact of retail decisions. Without oversimplifying or skimping on content, this engaging, student-friendly text clearly conveys how fun, exciting, challenging, and rewarding a career in retailing can be.

Kindle textbooks are functionally equivalent to the print textbook. In some cases, individual items such as ancillary images or multimedia have been removed for digital delivery due to rights restrictions.

Genres: Business

496 pages, Hardcover

First published January 1, 1992

Reviews

[. · Rating 2 out of 5]

((College read))

I think this is a very good book to read overall if you are looking to get into retailing. My only issue with it is that it is pretty outdated. It mentions that e-tailing is starting to become a bigger thing when it has already been big for at least a decade. It also kept referring to the "recent" 2008-2009 recession. It's not recent anymore. So, this wasn't a bad read for college. I learned a lot about different theories regarding retailing and all of the planning that goes into retailing in general. However, it certainly dragged on when it came to population and various aspects. My class also skipped a chunk of the chapters, which further indicates some of the information is outdated. Hopefully, the authors/publisher will come out with an updated version because quite a bit of the stuff mentioned doesn't necessarily apply anymore. Maybe we will see one in 2021-2023 or so. Unless there already is one, and I'm clueless?

[Ashley · Rating 2 out of 5]

I found this book to be tedious at times but then again, rather informative. For the most part, I found it boring and drawn out. Part of my problem was the fact that I had this textbook for a class that I took during the summer semester, as part of a full course load. The chapters were just so long and having to read 2-3 of them a week on top of my other classes with 2 or more chapters made for a stressful couple of months.

[Dani]

I haven't read this exact copy as the one I have read is not here. However, Dunne is an excellent writer and I found "retailing" first canadian edition by Dunne, Lusch and ricker to be very educational and helpful

[Alina · Rating 5 out of 5]

nothijnh