Transforming Organizations: Narrative and Story-Based Approaches

by Jacques Chlopczyk (editor), Christine Erlach (Editor)

Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.

Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.

508 pages, Kindle Edition

Published May 11, 2019

Reviews

[Ezam · Rating 4 out of 5]

This book consisted of a collection of articles. Some of them are very interesting and some maybe boring. The type of book is not as normal american books in the field of business. You can see German working culture within it. The story telling approach of the articles thought me a lot of lessons. I suggest anyone who works in the field of strategy to read this book before any strategic planning.

[Yazdanparast · Rating 1 out of 5]

Very scattered or non-functional content for the organization.