Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales

by Matthew Paulson, Elisa Doucette (Editor), John McIntyre (Foreword)

"Matthew has what amounts to a PhD in applied Digital Marketing. Email Marketing Demystified breaks down the exact strategies and tactics you can use to grow and (more importantly) leverage your email list into a long-term asset." — Deacon Bradley

While many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate massive results.

In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists.

Inside the book, you'll learn how
Matthew Paulson has organically grown an email list of more than 900,000 investors and generates more than $6 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

Released in 2019, the new second edition of Email Marketing Demystified includes new strategies to improve email deliverability, generate additional revenue with your email list and comply with GDPR regulations. The second edition also contains a brand new chapter that teaches you how to grow your subscriber base and generate more revenue with web push notifications, an incredibly powerful new technology that Matthew refers to as his "second email list."

"As a consultant working for Fortune 500 companies, I have analyzed data on more than 500 million emails sent and I can tell you the advice in this book is spot on. Not only was it informative and easy to digest, there were also some gems included that will help me to market my businesses. If you are a small business owner or want to get into digital communications and really learn list building, this is a must read." — Kevin Petersen

Want to know more about digital marketing?

Download Email Marketing Demystified and begin growing your business today through the power of email marketing. Scroll to the top of the page and click on the buy button.

Genres: Business, Nonfiction

254 pages, Paperback

First published September 22, 2015

Reviews

[Scott · Rating 5 out of 5]

Detailed and incredibly valuable

I do not give many 5 star reviews, but this one is worth it. Great for beginners and intermediate email marketers. Detailed information and opinions based on experience. Pay attention, take notes, implement then reread.

[Alexander Fitzgerald · Rating 5 out of 5]

Worth more than the price of admission. I got some great pearls of wisdom out of it that have converted nicely.

[Lisa Berman · Rating 4 out of 5]

Good reminders

The book needs to be updated since a lot has changed in the last five years. Took away 5 good ideas.

[Kurtis · Rating 4 out of 5]

Required reading if you send marketing emails!

This book is an all inclusive guide to email marketing. If recommend this book to anyone trying to start an email list and sell more products. It talks strategy, specifics, and gives suggestions. Read this!

[Nathan · Rating 4 out of 5]

If you are looking for one book to give you the basics of email marketing along with a bunch of helpful tips, my friend Matthew's book is for you. Unlike many of these "how-to" books, he's not trying to sell you anything, he just genuinely wants to share what he's learned from his own successful email marketing efforts. Matthew gave me a copy of the book, but it's so good that I purchased Kindle versions for myself and everyone on my team who works with email so that we'd have it as a reference.

[Alex Morgan · Rating 5 out of 5]

One of the better marketing books

I learned new things in every chapter. I am currently
growing an email list and will take action on the many suggestions in this book. I’m working on a website too and will be adding web push notifications. Thank you for your expertise and insight.

[Madeleine Work · Rating 4 out of 5]

A good resource if you want to know the basics about how to start running an effective email marketing campaign. I’ll certainly continue to reference it in the future!

[Jacob Coldwell · Rating 5 out of 5]

Insightful takes on email

This is a must read to understand the state of email marketing. It fully dives into the necessary parts to consider and build a real plan.

[Nasos Psarrakos · Rating 5 out of 5]

Amazingly good book and very concise. Had lots of ideas while reading it.

[Alex Mambaje · Rating 4 out of 5]

Practical.
Easy to understand.
Concise.

If you're new to email marketing, read this!

P.S. This read was for work so two-birds-one-stone with reading and working.

[Marlene · Rating 4 out of 5]

Many of the basics are covered here.

[Brenda · Rating 4 out of 5]

This book is a great primer on email marketing. If you are new to email marketing, the book will cover most of the questions you'll have about where to start, tools to use, how to write appropriate copy, and much more. 

The author has extensive personal experience with email marketing, which makes this book's content more authoritative than other books on the topic. In addition to the actionable content, there are also five case studies in the book. The book is broken down into nine chapters:

1. Selecting an Email Service Provider
2. Building Your Marketing List Through Your Website
3. 14 Ways to Build Your Mailing List Independently of your Website
4. Mailing Your List: How, What, and When to Send to Your Audience
5. Writing Email that Inspires Users to Take Action
6. Monetization: Six Ways to Make Money with Your Mailing List
7. Email Deliverability and List Maintenance
8. Legal Aspects of Email Marketing
9. Outbound Email Marketing

One area that was missing was GDPR (General Data Protection Regulation). Although this is an EU law, it can have implications for businesses around the world. In light of recent changes in legitimate marketing practices, I was surprised that there was no mention of GDPR within the book. 

As someone who does not currently have an email list, but has been thinking about starting one, I found this book extremely helpful and will be using this as a reference as I start to create my own email marketing strategy.

[Stan Skrabut · Rating 5 out of 5]

A few weeks ago, listening to Entrepreneurs on Fire led me to another great book to read. This book discusses the importance of controlling your own email list. The book is called Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales* and was written by Matthew Paulson. By maintaining his own email list and monetizing it, Paulson put together an annual revenue of $2.5 million. Got your attention? Read more

[Robert Bogue · Rating 3 out of 5]

It’s been several years ago now. I had a technology client that was a marketing firm. In a conversation with the president, we were talking about getting responses to an advertising campaign. He said to me, “I can guarantee you a number of responses, I just can’t guarantee you it will be cost effective.” That stuck with me as a fundamental truth of marketing. I had always thought that you might not get enough responses, but, in truth, if you’re willing to spend enough money, you can always generate the responses – it’s a matter of whether that will be cost effective or not.

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[John · Rating 3 out of 5]

Nothing new in this book. All the information can be found freely if you know how to use Google. The value this book provides is that it saves you the time and effort of searching through dozens of blogs. It makes a great reference tool for anyone trying their hand at email marketing. The author doesn't promise you instant success but the methods in this book are valuable for people who want work hard and provide genuine value to their audience.

[Marsha Breazeale · Rating 5 out of 5]

Every self-published author who wants to market and retail their own books (like I'm doing) should read this book. It helped me tremendously to understand how email marketing works--and what to do and not to do. My copy is littered with small post-it notes on at least 30 of its pages because I still refer to it at least once a week! Matthew Paulson scored a homer with me.

[Shenyu · Rating 3 out of 5]

As mentioned by the writer in this book, there are few books focus on introducing Email marketing, so I think this book is a reasonable choice for people who are interested in mailing list marketing but not sure how to start, although some principles and facts in this book are too common.

[Jay Quiles · Rating 5 out of 5]

Great for new and old email marketers

This book was super helpful for me learning the ins and outs of the industry I now work in. As someone who sells marketing automation I found the information very accurate, and even brushed up on some things vs I knew nothing about.