HACKING THE CORE: Find Your Untapped Creativity and Innovation to Create a Successful Startup

by Tom Nora

Hacking The Core explains entrepreneurship in the tech startup world in a refreshing way. Pulling no punches, the author draws from 2 decades of experience as a startup CEO, strategist, M&A consultant and investor. The book explains how to tap into the creativity and innovation that we all have hidden inside of us and how to apply it to launching and growing a startup business. It looks at all areas of a business launch to uncover areas of innovation, differentiation, design thinking. Hacking The Core is based on principles of common sense, honesty vs. “fake it ’til you make it” and humility in success. It will show you how to lead instead of follow trends, how to create true disruption in and market segment. There are several personal anecdotes from the author and explanations of his own motivations and mentors in his long startup business path.

Kindle Edition

Published March 6, 2018

Reviews

[Rebecca Pavlik · Rating 5 out of 5]

Lots of great stories about Silicon Valley and software startups, including some interesting anecdotes involving Steve Jobs. A must read for tech entrepreneurs and anyone involved in startups! It's all about innovation!