What do you think?
Rate this book
Predicting Personality: Using AI to Understand People and Win More Business
The ultimate playbook for using artificial intelligence to communicate effectively, build teams, and win customers
Not long ago, we imagined a hyper-connected world full of trust and openness--a world where effortless communication would bring about a new understanding between people everywhere. Judging from our current environment, this vision of the future may have been overly optimistic. With infinite channels and countless voices flooding them with messages, most people have become highly skeptical and guarded by necessity. As a result, communication is much harder than ever before.
Despite the unprecedented connectivity enabled by modern technology, we are far less likely to trust and to invest the time needed to build strong relationships. How can we use technology to reverse this trend? A groundbreaking new branch of artificial intelligence--Personality AI--may be the answer. Combining traditional machine learning, data analytics, and behavioral psychology, Personality AI helps professional communicators tear down walls, establish trust with their audiences, and utilize data to build meaningful relationships, strengthen empathy, and win more customers.
Predicting Personality is a practical, real-world playbook for any individual or business whose success hinges on the ability to communicate effectively and build teams. Authors Drew D'Agostino and Greg Skloot--CEO and President, respectively, of Crystal, the app that tells you anyone's personality--show you how businesses can leverage Personality AI and machine learning to grow faster and communicate more effectively than was previously possible. This reader-friendly guide teaches you what Personality AI is, how it works, and demonstrates its practical applications in both life and business. This book:
● Explains how to understand personality types in various contexts, including sales, recruiting, coaching
● Provides guidelines for using personality data to learn and execute
● Explores ethics and compliance considerations surrounding the use of Personality AI
● Offers valuable insights from a leader in the business applications of Personality AI
Predicting Personality: Using AI to Understand People and Win More Business is a must-have guide for C-suite executives, sales and marketing professionals, coaches, recruiters, and business owners.
Not long ago, we imagined a hyper-connected world full of trust and openness--a world where effortless communication would bring about a new understanding between people everywhere. Judging from our current environment, this vision of the future may have been overly optimistic. With infinite channels and countless voices flooding them with messages, most people have become highly skeptical and guarded by necessity. As a result, communication is much harder than ever before.
Despite the unprecedented connectivity enabled by modern technology, we are far less likely to trust and to invest the time needed to build strong relationships. How can we use technology to reverse this trend? A groundbreaking new branch of artificial intelligence--Personality AI--may be the answer. Combining traditional machine learning, data analytics, and behavioral psychology, Personality AI helps professional communicators tear down walls, establish trust with their audiences, and utilize data to build meaningful relationships, strengthen empathy, and win more customers.
Predicting Personality is a practical, real-world playbook for any individual or business whose success hinges on the ability to communicate effectively and build teams. Authors Drew D'Agostino and Greg Skloot--CEO and President, respectively, of Crystal, the app that tells you anyone's personality--show you how businesses can leverage Personality AI and machine learning to grow faster and communicate more effectively than was previously possible. This reader-friendly guide teaches you what Personality AI is, how it works, and demonstrates its practical applications in both life and business. This book:
● Explains how to understand personality types in various contexts, including sales, recruiting, coaching
● Provides guidelines for using personality data to learn and execute
● Explores ethics and compliance considerations surrounding the use of Personality AI
● Offers valuable insights from a leader in the business applications of Personality AI
Predicting Personality: Using AI to Understand People and Win More Business is a must-have guide for C-suite executives, sales and marketing professionals, coaches, recruiters, and business owners.
323 pages, Kindle Edition
Published November 12, 2019
44 people are currently reading
151 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 7 of 7 reviews
November 19, 2019
An innovative way of understanding relationships, leading, and communicating.
This book is a user-friendly guide to Personality AI, a significant new category of technology, created by the authors and team at Crystal.
Drew and Greg do a wonderful job explaining exactly what Personality AI is and how one can leverage it in business and in their personal life. I appreciate how candid, open, and honest they are about sharing their own experience that led them starting the company, creating the technology, and putting it into practice as leaders. Communication difficulties at work and at home are certainly something I relate to - I'm left inspired by Greg and Drew's own story of utilizing Personality AI and the technology at Crystal to better understand myself and people I interact with.
This book gives incredible insight into building and leveraging AI in today's existing marketplaces. Not only does the book teach you about Personality AI but it also teaches you about the inspiration and story of building their business. I would recommend this to anyone who wants to be an effective communicator, lead better, and anyone that's interested in a first-hand anecdote about building a company in an increasingly impactful technology sector, AI.
After reading, I'm left fascinated by Personality AI, psychological methods (DISC, enneagram) and am inspired to put this product and technology into practice in my own life.
This book is a user-friendly guide to Personality AI, a significant new category of technology, created by the authors and team at Crystal.
Drew and Greg do a wonderful job explaining exactly what Personality AI is and how one can leverage it in business and in their personal life. I appreciate how candid, open, and honest they are about sharing their own experience that led them starting the company, creating the technology, and putting it into practice as leaders. Communication difficulties at work and at home are certainly something I relate to - I'm left inspired by Greg and Drew's own story of utilizing Personality AI and the technology at Crystal to better understand myself and people I interact with.
This book gives incredible insight into building and leveraging AI in today's existing marketplaces. Not only does the book teach you about Personality AI but it also teaches you about the inspiration and story of building their business. I would recommend this to anyone who wants to be an effective communicator, lead better, and anyone that's interested in a first-hand anecdote about building a company in an increasingly impactful technology sector, AI.
After reading, I'm left fascinated by Personality AI, psychological methods (DISC, enneagram) and am inspired to put this product and technology into practice in my own life.
April 5, 2021
A lot about personality profiles (DISC). Some machine learning intro in the end - like the overview and communication guidelines for several personality types and groups of these.
March 4, 2021
Book explains DISC personality model very well and provides good explanations about different personalities based on this model. I was familiar with MBTI model but it was interesting for me to know about DISC model. Based on the book DISC model is suitable for managing your relationships and improving them, so you can use this model everywhere.
There is AI phrase at the subtitle of the book but there isn’t almost nothing about AI in the content of the book.
There is AI phrase at the subtitle of the book but there isn’t almost nothing about AI in the content of the book.
December 12, 2019
One of the best books of the year! Great book to complement the work that Drew and Greg are doing around personalities. Highly recommend it!
July 16, 2020
Got me back into the theme of personality models. The DISC model is interesting and seems to be the best-fitting model of reality, even though it seems impossible to model personality exactly. Myers-Briggs, for example, is scientifically controversial.
But feeling that a good model is better than no model, this book can help.
I'm an Architect (Dc) and that explains a lot of my behavior, in hindsight. It's always good to be more self-aware. The next step is understanding others better, to achieve goals together.
But feeling that a good model is better than no model, this book can help.
I'm an Architect (Dc) and that explains a lot of my behavior, in hindsight. It's always good to be more self-aware. The next step is understanding others better, to achieve goals together.
April 11, 2020
This will be the norm in 3 years. Knowing your personality and others help you to work and with others with a strategy. It also helps you with your why.
July 22, 2020
The book seems to adress the DISC framework on a somewhat superficial level. I was hoping more for practical examples and strategies. The section with GDPR was not detailed enough.
Displaying 1 - 7 of 7 reviews