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The Entrepreneur Roller Coaster: It's Your Turn to #JoinTheRide

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In  The Entrepreneur Roller Coaster  you will learn the best strategies Darren has ever collected from the most successful people on the planet, covering the four essential skills necessary for entrepreneurial sales, recruiting, leadership, and productivity.

This essential guidebook will prepare you for the wild ride of entrepreneurship. It will warn you (of forthcoming fears, doubts, and the self-defeating conditioning of your upbringing and past), inoculate you (from the naysayers, dream-stealers, and pains of rejection and failure), and guide you (as you build those underdeveloped skills of independence, self-motivation, and self-accountability) safely past the landmines that blow up and cause the failure of 66 percent of all new businesses.

Discover why NOW is the best time to #JOINTHERIDE.

264 pages, Hardcover

Published June 18, 2019

20 people are currently reading
327 people want to read

About the author

Darren Hardy

38 books1,092 followers
Darren Hardy is today’s preeminent Success Mentor having been a central business leader in the personal growth and success industry now for more than 20 years. He has led three success television networks producing over 1,000 TV shows featuring most every influential thought leader of our times. And for eight years Darren led the rebirth of SUCCESS Magazine as its publisher and founding editor.

These positions have given Darren unprecedented access to interview, investigate and publish the stories of the most successful entrepreneurs and business leaders in the world, including Richard Branson, Steve Jobs, Elon Musk, Jeff Bezos, Mark Zuckerberg, Howard Schultz, Steve Wynn, Jack Welch and many more.

Through this special access Darren has been able to uncover the strategies and methods that have powered the most successful people in the world, mixing in lessons and discoveries from his successful entrepreneurial journey and he now distills these coveted insights to mentor and empower millions of achievers globally.

Darren is also a highly sought-after keynote speaker, media contributor and the New York Times bestselling author of The Compound Effect and Living Your Best Year Ever and his The Entrepreneur Roller Coaster--Why Now is the Time to #JoinTheRide

Darren’s mission is to Positively Influence Influencers… and to be a guide for those who choose to… Be The Exception."

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5 stars
109 (43%)
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89 (35%)
3 stars
48 (19%)
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Displaying 1 - 18 of 18 reviews
Profile Image for Olivia Chapé.
157 reviews20 followers
February 5, 2021
If you flick through past the beginning, you are sure to get caught up in this ride! The multiple thank you's at the end were also exhausting.. but the chunk of it is worth a listen.

If you're into business books, and is someone who enjoys counting and watching the economy for it's statistics in the stockmarket, you may enjoy the chapter about hiring. I say this, because this is the only part I would recommend to my husband.

It had many great examples, one of which I had been thinking about myself before listening to this. For example, if you rock climb outside on real rock, there's a potential of you falling to your death, but starting a new business venture maybe scary, but it isn't life threatening.

I also wrote a review for his other audiobook, "The Compound Effect". I made a few comparisons between these two books in that review.
Profile Image for John Irvin.
Author 34 books11 followers
September 29, 2023
A couple favorite quotes:

“Approach your goals like this: ‘This is my mountain, and I’m going all the way to the top! You are going to see me either waving from the summit or lying dead on the side. I am not coming back!”

“The number one bottleneck or constraint to the growth of any organization is the leader.”

Every entrepreneur needs to read this book.
Profile Image for Tom.
6 reviews
November 1, 2025
Best book I have read so far this year. It is packed with very useful information about leadership, recruitment and sales in business. With the help of accumulated knowledge from the top achievers in the world like Richard Branson, Jeff Bezos and Elon Musk (to name a few), the book empowers you to find out why you want to succeed and to determine if Entrepreneurship is the right path for you. Highly recommend.
Profile Image for Reffi Dhinar.
Author 8 books4 followers
November 18, 2025
A Primary Guidebook to Grow Self-Leadership

I have read many books about productivity, behavioral psychology, and leadership. This one adds a new essence to my idea bank. It helps me understand how to cultivate my strengths as a writerpreneur.

I run a side hustle called @wordholic_class, where I’ve grown not only as a writer but also as a writing coach. Since 2021, people have come to me asking for mentorship to develop a growth mindset.

This book gives me clearer insight into how I can navigate my wonderful journey toward becoming anything I want. Yes, I admit I have an opportunistic trait when it comes to my small business, but I always prioritize helping people before thinking about money. I never teach something that I haven’t practiced or mastered myself.

That’s why self-leadership has become my core skill and helps me control what’s good and minimize the negative impact of wrong choices.

This is the second book by Darren Hardy that I truly love.
Profile Image for Hanna Hagström.
141 reviews6 followers
July 19, 2024
Many of the lessons from the book I learned the hard way, whether through personal experience, other books, or leadership training. Nonetheless, I thoroughly enjoyed the book. The author clearly had a mission: to support new entrepreneurs and highlight crucial tips. In a nutshell: you can't only choose the good times; you will face failure when trying to achieve anything impactful, but do not give up! The book's encouragement was truly uplifting.

It was also interesting to see that the author emphasized sales as the most important and most intimidating: cold calling, prospecting. And: minimize the time you use for disappointment or failures: analyze what happened and continue. The more time you use in misery, the less productive it is. The author had minimized the time from two weeks to two hours.
261 reviews5 followers
April 14, 2021

Chapter 2 – Secure Our Shoulder Harness
– You will be Thrashed About (Severely at Times)

“Great Spirits have always encountered Great Opposition,
from Mediocre Minds.”
– Albert Einstein


CEOs – Chief Encouragement Officers
Profile Image for Ariel Curry.
Author 6 books34 followers
January 4, 2023
This is okay, but it could have been a lot shorter, and you can find a lot of these lessons and other books. My favorite parts were his memories of his dad. He could write a memoir just about his relationship with his dad, and I think it would be a lot more compelling.
Profile Image for Drew Blakely.
45 reviews
December 28, 2024
I listened to this book via audiobook, and I think I would have got more out of it had I read the hard copy. Regardless, this is a good introductory book to entrepreneurship. It felt like a summary of a lot of other great books I had read more than a groundbreaking business book.
Profile Image for Living A Life Through Books.
91 reviews
May 9, 2020
This is a solid guide to being an entrepreneur. I love the style of the book. There are stories and anecdotes that help bring the message home. Good self-help for the business owner.
Profile Image for Kara Mayfield.
345 reviews27 followers
June 10, 2020
So much information here. I will be reading this through several more times.
Profile Image for Gurudatt Rao.
181 reviews1 follower
September 19, 2021
An amazing book which tries to address all the challenges that an entrepreneur faces and how to address it. A good reference read more than once!!
Profile Image for Tina Tovmassian.
71 reviews1 follower
September 16, 2022
Really great book. Definitely see myself reading this again. Most business and entrepreneur books are garbage and the author is self promoting. But this one was really good. Gave good examples.
Profile Image for Sabura.
121 reviews1 follower
July 31, 2025
Had very good pointers. Things to take action on!
Profile Image for Nathan Um.
20 reviews
June 30, 2022
Anyone attempting to step outside the normal route ought to read this.
Displaying 1 - 18 of 18 reviews

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