Storybrand - Crie Mensagens Claras e Atraia a Atencao dos Clientes Para sua Marca

by Donald Miller

Donald Miller, autor best-seller do New York Times , usa os sete elementos universais das histórias poderosas para ensinar aos leitores como aprimorar drasticamente o modo como se conectam com os clientes e expandem seus negócios. A metodologia StoryBrand, de Donald Miller, provou ser uma solução para as dificuldades que os líderes empresariais enfrentam quando falam sobre seus negócios. Essa abordagem revolucionária, concentrada em criar uma conexão com os clientes, fornece aos leitores a vantagem competitiva definitiva, revelando o segredo para fazê-los captar o apelo irresistível dos benefícios de usar seus produtos, ideias ou serviços. "StoryBrand" faz isso ensinando aos leitores os sete elementos universais das histórias, que influenciam todos os seres humanos; a verdadeira razão que leva os clientes a comprar; como simplificar uma mensagem de marca para que as pessoas a compreendam; e como criar as mensagens mais eficazes para sites, folhetos e mídias sociais. Seja você diretor de marketing de uma empresa multibilionária, proprietário de uma pequena empresa, candidato a um cargo político ou vocalista de uma banda de rock, "StoryBrand" transformará para sempre a maneira como fala sobre quem você é, o que faz e o valor único que leva para seus clientes.

Genres: Business, Nonfiction

240 pages, Paperback

Published March 22, 2019

About the author

Librarian Note: There is more than one author in the Goodreads database with this name.

Don Miller is an American author, speaker, and entrepreneur best known for his New York Times bestseller Blue Like Jazz. He is the CEO of StoryBrand, a company that helps businesses clarify their messaging. Miller’s writing often explores faith, identity, and personal growth. His other books include Searching for God Knows What, Through Painted Deserts, and A Million Miles in a Thousand Years. He founded The Mentoring Project to support fatherless youth and has advised both nonprofit and government initiatives. His later work, including Scary Close and Building a StoryBrand, reflects a shift toward personal development and business communication. He lives in Nashville with his wife, Betsy.

Reviews

[Sarah Groh · Rating 5 out of 5]

This process has really helped define my Why and approach to my business. I am much better equipped to lead and enjoy the Story of my work.
I attended a 1 day workshop by Donald Miller - he should stick to books.

[Miles Kemp · Rating 5 out of 5]

"Storybrand" by Donald Miller is a game-changer, effectively serving as a step-by-step manual for clarifying your message amidst the industry noise. It emphasizes that without a clear message, you're merely contributing to the clutter. Through compelling examples, Miller illustrates the importance of crafting a focused message that resonates. Implementing his strategies has revolutionized my business, leading to a refined company focus, a powerful new tagline, and a strategic overhaul. This book has not just transformed our messaging; it has reshaped our entire approach to market presence. Essential reading for any business looking to stand out and elevate their brand.

[Lucie Amanda · Rating 2 out of 5]

DNF

I really tried to read this book, yet I couldn’t finished I can see the appeal for many businesses to follow this book yet this doesn’t apply to certain market.

Hermes will not advertise the problem but the end goal/desire of a product.

I get it that it can be a great place to start.

Also so ‘many prepare you to the framework chapters’ felt like coming soon launch that was too long.

I believe if you pick up the book you already got ‘hooked’ by the promise of a framework no need to dig, add sand, and then cement. We get it. At least that’s my take on it.

I haven’t read the 2.0 maybe a few things changed so please do you own opinion of the book.

[Nicholas Birtcil · Rating 5 out of 5]

Simple to read and digest. You can also see the techniques in the book being employed in each chapter to promote the brands business consulting offerings. I dare you to read this book and try not to at least visit their website.

[Florence Jacques · Rating 5 out of 5]

What a fantastic marketing book. I would recommend this to anyone who wants to up their business marketing profiles.

[Marcela · Rating 3 out of 5]

DNF @ 25%

[Kashvi Mehra · Rating 5 out of 5]

A must read for anyone starting a business or writing any sort of content. Perfectly streamlines the process. Probably the only marketing book you’ll ever need.

[Bruna Nogueira · Rating 3 out of 5]

If you can get past the three first chapters then you’ll see that it’s actually a good read

[Lawson · Rating 4 out of 5]

The clarity of the concepts put forward by Donald is reflected in the simplified writing of the book. It’s practical and relatable. A must read by those that love organisation in business and personal life