Practical and straightforward, this book is a multidisciplinary introduction to the process of planning, conducting and analysing qualitative research, from selecting appropriate methods to publishing your findings. Built around the authors’ Qualitative Research Cycle – consisting of the design, data collection and analytic cycles – this pragmatic guide clearly demonstrates the steps you need to take to ensure your research is rigorous and robust.
Drawing on decades of experience teaching workshops, the book is packed with techniques and tools to help you turn theory and method into research practice. This second Offering tried and tested research tools like interview guides that you can apply to your own projects and supported by online resources including checklists and reflective questions, this book is the perfect companion for anyone looking to complete a successful project using qualitative research methods.
very good, direct-language and simple book to start with if you want to build a solid idea about qualitative methods. However, it really lacks exploring other very important methods such as discourse analysis and gran theory.
This is a great book to get started on for communication research. Provides a good insight along with many examples which aid understanding qualitative research methodology. Definitely the best I've come across till now.
For those seeking a deeper understanding of qualitative research methods, this book is an excellent choice. It is well-written, comprehensive, and filled with examples that enhance the reading experience.