The MSP’S Survival Guide To Co-Managed IT Services: A Crotchety Old Geek’s Road Map on Marketing, Selling and Providing Managed Services to Organizations with Existing IT Staff
Can Managed Service Providers (MSPs) work with internal IT departments? Historically the answer has been “no way.” But it can be done without recreating your traditional MSP offerings. An MSP can directly market to organizations having IT departments. And create a unique selling proposition in an industry where many MSPs risk becoming a commodity.By creating a mutually supportive relationship between the Internal IT employees and your MSP organization, both parties benefit, building a strong relationship. And you can do this without reinventing your existing MSP practice, by adapting your existing MSP organization to concurrently offer CoMITs and traditional MSP services. This book breaks CoMITs down into 4 sections, Introduction and Definition, Marketing, Selling, and Delivering.
Over the past year our MSP has been working on developing and implementing our own Co-MITs managed service plan called Team Assist. This book puts into writing so many things we have been discussing as an organization and I believe it will be a great reference as we increase our marketing ,signup new clients, and refine our deployment/service delivery. I am going to recommend this book to both our service and sales team!