A good book about great watches and a great watch company. Why not "great" instead of "good"? To my opinion, this book has missed an opportunity to tell a complete and thorough story of Hans Wilsdorf. It has a chapter about the founder and through out the pages on "milestones" the author refers to Mr Wilsdorfs thoughts and objectives, but nevertheless it feels that after having read this book the reader still does not know enough about the man behind the crown. When compared to the book about Breguet, the latter has an edge on information provided of the life of the founder. Why I say it "missed an opportunity"? Mainly because it feels as if this book with its form, shape and content would have been a perfect fit. Having said that, this book has great images, it covers to my knowledge all mayor accomplishments of "the Crown" and it tells why a watch by Rolex costs as much and why there are such long waiting lists. If you have a watch book library, then this book is a must have, even though it is a bit short on Hans Wilsdorfs biography. Would like to read more about the company.