300 Email Marketing Tips: Critical Advice And Strategy To Turn Subscribers Into Buyers & Grow A Six-Figure Business With Email

by Meera Kothand

Does any of this sound familiar to you?

1. You sit down every week staring at that blinking cursor wondering what to send your email list, and then a week becomes two or more, and you can't remember when the last time you emailed them was.

2. You have an opt-in incentive or lead magnet that's pretty much doing nothing for you or your business.

3. You have a haphazardly thrown together email sequence that doesn't bring you sales or engagement.

4. You silently cringe every month as you pay out your email service provider because you're not using any of their features.

5. You're pretty much winging it with email.

If you're nodding yes, 300 Email Marketing Tips will give you more than a bare-bones framework to put in place an email marketing strategy for your business.

The premise of this book isn't about growing a big fat email list. Email marketing is NOT list building alone.

You need a coherent, holistic strategy to be successful at it.

Here's what's packed in this how-to guide:

What branding has to do with email marketing and the #1 thing most solopreneurs ignore when it comes to their email list
7 things your welcome email must do (but probably doesn't!)
Why your lead magnet has to address THESE two critical points
3 ways to plan your email editorial calendar


Answers to the questions and more
- I have thirty thousand page views a month but get only forty-two subscribers
for an month. What am I doing wrong?
(See section 3 for the answer.)
- My email sequence gets a lot of engagement and opens. Everyone says they
love my stuff, but I still get no sales for my e-book. Why?
(See section 5 for the answer.)

- I have a sequence of emails set up in my evergreen funnel, but I'm not getting
any sales. Is my product terrible? Should I just scrap it altogether?
(See section 7 for the answer.)

Rather than flit from week to week wondering what to email your list...

Imagine creating an email strategy that enables you to take the weekend off and still see your list grow, rake in testimonials, and make sales.

Imagine having endless email content ideas...

Imagine creating an opt-in offer with all the right ingredients that has readers clamoring to get their hands on it...

Imagine sending emails with confidence knowing exactly the impact that particular email will have on your subscribers...

That's the power of an email marketing strategy!

If you think email marketing is complicated and something you can't do, my goal with this book is to change that opinion.

If you're struggling with any particular aspect of email marketing, this book will give you a fresh perspective on how you can tackle it too.

Intrigued yet?

Then scroll to the top and click or tap "Buy Now."

Genres: Business, Nonfiction

132 pages, Paperback

Published May 20, 2019

About the author

Meera is a certified email marketing specialist, blogger and a self-professed email nerd. She blogs over at MeeraKothand.Com where she helps bloggers and solopreneurs create authentic blogs and businesses minus the sleaze to build an unmissable online presence. Her speciality: Simplyfing marketing strategy with no-fluff, direct and actionable advice and a smattering of tough love. She has been featured on Smart Blogger, Marketing Profs, YFS, Addicted 2 Success and several other sites.

Reviews

[Nadine ⭒ · Rating 1 out of 5]

Really didn’t find anything of use in this book

[Nick · Rating 5 out of 5]

4.5 stars
Very informative and in-depth. You can take a lot away and implement it very easily.
Lovely.

[Nasos Psarrakos · Rating 5 out of 5]

Great easy stuff. Very fast to read and very actionable. Have over 10 ideas already for things I wasn’t doing.

[Spellbind Consensus]

*300 Email Marketing Tips* is a comprehensive, action-packed guide by Meera Kothand, designed to help entrepreneurs, creators, and online business owners harness the power of email marketing. With a focus on strategy over gimmicks, the book distills complex concepts into 300 digestible, no-fluff tips that cover every aspect of building, nurturing, and monetizing an engaged email list.

---

### **Core Premise**

Email marketing remains one of the most effective tools for building trust, delivering value, and driving sales—when used strategically. This book lays out the foundations for doing email marketing *right*: building a list of loyal subscribers, communicating with authenticity, and creating emails that convert.

---

### **Key Focus Areas**

1. **List Building**

* Grow a quality list—not just a big one—by attracting your ideal audience with lead magnets, opt-ins, and content upgrades.
* Avoid buying email lists; focus on organic, permission-based growth.
* Use clear calls to action and smart positioning to boost signups.

2. **Welcome Sequences**

* Create a compelling onboarding experience with automated welcome emails.
* Introduce yourself, deliver immediate value, and set expectations for future emails.
* Build rapport before pitching any products.

3. **Email Content Strategy**

* Focus on being useful, not salesy—educate, entertain, or inspire.
* Mix content types: stories, how-tos, personal insights, curated links, and promotions.
* Maintain consistency in tone and frequency.

4. **Segmentation and Targeting**

* Not all subscribers want the same thing. Segment by behavior, interests, or purchase history to send more relevant emails.
* Use tags and automation to personalize content and offers.

5. **Conversions and Sales**

* Write effective subject lines and preview text to increase open rates.
* Use scarcity, urgency, and clear calls to action—but always ethically.
* Build trust first; consistent value leads to better long-term results.

6. **Technical & Tactical Tips**

* Maintain deliverability by cleaning your list and avoiding spam triggers.
* Test regularly: subject lines, formats, send times, and content.
* Track metrics like open rate, click-through rate, and unsubscribe rate—but interpret them in context.

---

### **Tone and Approach**

* **Straightforward and Practical**: Designed for implementation, not theory.
* **Beginner-Friendly but Deep**: Suitable for those starting out or looking to refine and scale their email strategy.
* **Non-Hypey**: Emphasizes ethical, relationship-based marketing over pushy tactics.

---

### **Core Takeaways**

* Email marketing is about building *relationships*, not just selling.
* Every email should serve a purpose—educate, nurture, or convert.
* A strategic approach to automation, segmentation, and content can turn a simple list into a six-figure asset.

[Robert Crouch · Rating 5 out of 5]

From the moment I started reading this guide, the author spoke to me in a voice that immediately connected and made me view the subject of email marketing in a new light.

While it’s not a long book, it’s packed with practical tips and advice that covers just about every scenario and question you could wish to ask. I found myself nodding, recognising my struggles in the scenarios posed and finding solutions which went on to generate ideas.

I will be referring to this guide time and time again as I rethink the way I write and develop emails over the coming months.

I was so pleased I bought two more of Meera’s guides to help me improve in other areas of marketing.

If you’re struggling with email lists, what to write and how best to develop a strategy, this guide will help you and go on helping.

[Mike · Rating 5 out of 5]

300 Email Marketing Tips was a surprisingly terrific book on email marketing. The author doesn't waste a single sentence. This book is packed with tips, tricks, best practices, and general value. Each chapter ends with a FAQ to answer your questions on the topic before you need to ask them. And it's a short book, there's no wasted space spent on fluff just good information. I can happily recommend this for anyone getting involved in email marketing.

[Kathleen · Rating 4 out of 5]

Een interessante opfrisser als het aankomt op alles wat mogelijk is met e-mail marketing. Omdat het zo'n kort boek is, blijft het helaas eerder oppervlakkig. Natuurlijk kan je als lezer verder je research doen rond de ideeën die worden aangebracht in het boek. En dat is dus waar ik mij de komende weken een beetje mee ga bezig houden.

[Mark McGuire · Rating 4 out of 5]

A must read for email marketing

There’s tons of valuable but very insightful information packed in this book. Read it completely then clear your head and go back thru it chapter by chapter. I learned a lot more from this book that blog posts that breaks it up into different blog posts which made it difficult to pull everything together. It’s a hero.

[Ace Patterson · Rating 5 out of 5]

Meera cuts straight to the chase with solid, tangible direction for how to build a functional and successful email marketing infrastructure. I appreciate the little-to-no fluff; this is definitely a solid resource that will benefit anyone in need of wisdom on the topic. Plus several goodies inside too that make the purchase even more worthwhile.

[Leah Tregier · Rating 5 out of 5]

I read this in one sitting and I feel like my brain was wow-ed on every page! As a small business owner, this book helped me round some thoughts and gave me many places to start and ideas to build upon. Also working on marketing outside of my business, this book continued to shape and add to my external knowledge. A great resource for small business owners!!

[Ijeoma Akubue · Rating 5 out of 5]

Review

My takeaway from Meera's book is to consider giving value in other ways like inspiration, stories, addressing mistakes and myths. So the email I send doesn't have to be all tips and freebies. Heard that before, but I'm super grateful Meera confirmed it.

[Bonnie · Rating 5 out of 5]

A must read for email marketers

Great tips for email marketing. I should have been taking notes along the way. There is just so much information. I’ll have to go back through as I implement.

[ppp · Rating 5 out of 5]

Action oriented tips

Meera consistently delivers focused actionable advice in her books, and this one is no exception. She outlines a great plan for starting or improving your email communication, and truly helping the people you want to reach.

[Oliver Coats · Rating 5 out of 5]

Great book for getting a step up in your email campaigns.

Great book that's well written and easy to understand. Gives practical advice on how to tackle the complexities of email automation and general overall guidance and tips to setting things up.

[Domenik · Rating 3 out of 5]

For absolute beginners this book is probably a goldmine full of helpful tips and explanations but for somewhat experienced email marketers its a bit too basic. Yet, I still managed to get some nice inspiration. Also I‘m looking forward to the free bonuses included.

[Duke DeLaet · Rating 5 out of 5]

Super useful

Plenty of good tips and actionable concepts. Also plenty of real world examples. Good read for email marketing. I think I'll go over a bunch more and see how they compare.

[K.S. Benjamin · Rating 5 out of 5]

This is a fantastic guidance showing me step by step in email marketing. All tips provided in the book are practical and easy to follow. I have more confidence in email marketing after reading this book!

[Anselme Motcho · Rating 5 out of 5]

Learnt a lot from this book. definitely recommend this to anyone new to digital marketing and wants to focus on e-mail marketing or make it part of their marketing mix.

[Antonio Youssif · Rating 4 out of 5]

Light, practical and very useful

Landed the email marketing topic, to a perfect English. Easy to understand and easy to apply (with a lot of work of course).

[Jesse Rhew · Rating 5 out of 5]

I mean, if you don't come away with at least one GOOD idea then you are just bad at reading.

[Jeroen · Rating 3 out of 5]

Beetje simpel overzicht rond e-mail marketing, maar daardoor ook wel ok.

[Rex · Rating 2 out of 5]

Bit casual for my taste. For the true amateur but definitely not at all extensive.

[Jay Palin · Rating 4 out of 5]

Good for beginners to intermediate email marketers.
You get a bit of everything, from best practices to strategies.

[Victoria · Rating 4 out of 5]

For begginers

[Kate Sokley]

This is more for people who have no idea what they are doing. I didn’t learn anything new. However, always good to stay up to date on what people are thinking.

[Toni Marić · Rating 3 out of 5]

Book has some solid advice if you are a complete beginner in e-mail marketing. Overall it's small and nothing special.

[Emma McQueen · Rating 5 out of 5]

This is an excellent book for those getting started on their email lists. Jam packed with practical tips and things to try, you won’t be disappointed!

[Peter Lauffer · Rating 3 out of 5]

300 lukewarm Email Tips

I did not learn something groundbreaking new reading this book. Additionally, the Writer refers too often to her other publications and courses.

[Allison Renner · Rating 4 out of 5]

Quick read with actionable tips to start and maintain an email marketing list.

[Catalina Carmona · Rating 5 out of 5]

Very easy to read and apply in your marketing strategy. I definitely recommend.