In this Issue, Baffler content providers ponder what happens when the mundane things of everyday life-dolls, sports, restaurants, pop music, museums-are given over to the "concept" people to make really big. The results are quintissentially American, and include visits to the Super Bowl, American Girl Place, an Objectivists-owned haute-cuisine joint, and Frank Gehry's McGuggenheim.
Thomas Frank is the author of Pity the Billionaire, The Wrecking Crew, and What's the Matter with Kansas? A former columnist for The Wall Street Journal and Harper's, Frank is the founding editor of The Baffler and writes regularly for Salon. He lives outside Washington, D.C.