What do you think?
Rate this book
The Alpha Factor: The Secret to Dominating Competitors and Creating Self-sustaining Success
How did Harley-Davidson, Starbucks, Victoria's Secret, John Deere, Mercedes, BMW, Wal-Mart, and every other Alpha company create such customer loyalty and market dominance? The secret is in understanding the Alpha Factor. Based upon more than 100,000 consumer interviews, hundreds of corporate interviews, and tests with more than 75 real-world companies, the Alpha Factor was proven to create dramatic, sustainable change in almost any company without discounting and often without new product development. Learn the secrets in this easy-to-understand, highly practical look at what creates sustainable success and market dominance. Read this book with pencil in hand, because you will find yourself creating new strategic plans to drive greater growth and profitability for your company.
212 pages, Hardcover
First published May 1, 2008
3 people want to read
About the author
Wes Ball
5 books6 followersWes Ball (born October 28, 1980) is an American film director, visual effects artist and graphic artist. He graduated from the Florida State University College of Motion Picture Arts with a BFA in 2002. He is best known for the direction of 2014 film The Maze Runner, based on James Dashner's novel. Ball also directed the 2015 sequel, Maze Runner: The Scorch Trials.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 of 1 review
October 8, 2008
Excerpt from my Amazon.com Review
"The Alpha Factor is a great book for those who want to create or re-create strategies on how to re-focus your business to becoming the core of your industry by driving customer expectations and focusing on the things that make you who you are. You don't need to be the highest volume store, or the firm with the biggest profit to be the one who others model their businesses off of. Wes Ball tells the stories of his previous 25+ years of experience consulting companies from multi-nationals to small businesses. He also guides you through example with ideas to re-train the thinking of your customers and increase revenue without lowering prices or having gimmicky promotions. I would recommend this book for anyone who feels like business is slowing and feels like they won't be able to survive in the world market. He also has a website that is full of extra information that correlates with the books motives. Hope you will enjoy this book as much as I did."
"The Alpha Factor is a great book for those who want to create or re-create strategies on how to re-focus your business to becoming the core of your industry by driving customer expectations and focusing on the things that make you who you are. You don't need to be the highest volume store, or the firm with the biggest profit to be the one who others model their businesses off of. Wes Ball tells the stories of his previous 25+ years of experience consulting companies from multi-nationals to small businesses. He also guides you through example with ideas to re-train the thinking of your customers and increase revenue without lowering prices or having gimmicky promotions. I would recommend this book for anyone who feels like business is slowing and feels like they won't be able to survive in the world market. He also has a website that is full of extra information that correlates with the books motives. Hope you will enjoy this book as much as I did."
Displaying 1 of 1 review