Gözümüz Neden Doymaz?

by Melanie Mühl, Diana von Kopp, Sevgi Tuncay (Translator)

Yaşadığımız yüzyılda yemekle olan ilişkimiz günden güne değişmektedir. Oradan buradan duyulan çeşitli diyetler, farklı yeme alışkanlıkları ve seçimler sonucunda temelde çok basit olan bu ilişki gittikçe daha karmaşık bir hâl almıştır. Bazılarımız yemek yemeyi son derece anlamsal bir hâle getirirken bazılarımız sırf karnımızı doyurmak adına aceleyle bir şeyler atıştırmakla yetiniriz. Ancak birçoğumuz yemek yemenin aslında bir sanat olduğunu ne düşünür ne de biliriz.

Nasıl, nerede ve ne yediğinizin kişiliğinizle ilgili ipuçları verebileceğini hatta bazı püf noktalara dikkat ederek insanları etkileyebileceğinizi bile biliyor muydunuz?
Peki ya yemeğinizin servis edildiği tabak çanakların dahi yemekle ilgili kararlarınızı etkileyebileceğini?

Veya yemek söz konusu olduğunda farklı duyuların işin içine girerek nasıl lezzet deneyimimizi farklılaştırdığını?

Elinizde tuttuğunuz bu kitap, yemek yemeyi sıradan günlük bir davranış olmaktan çıkartarak arkasında yatanları ve bu bilgileri gündelik hayatınıza nasıl akılcı bir şekilde kullanabileceğinizi göstermektedir.

Genres: Nonfiction, Food, Psychology, Health, Audiobook, Science, Ebooks

248 pages, Paperback

Published February 1, 2019

Reviews

[Tracey Allen at Carpe Librum · Rating 3 out of 5]

I was keen to read How We Eat with Our Eyes and Think with Our Stomachs - The Hidden Influences That Shape Your Eating Habits by Melanie Mühl and Diana Von Kopp in order to conquer some of my bad habits and recognise what's really going on in my body.

Much of the information wasn't new to me, and the chapters just touched on interesting topics without delving deeper. The chapters skimmed over topics providing the reader with a tempting and tantalising teaser without investigating further.

Printed in large font and generously spaced, this was a quick and easy read, and regularly quoted other references and books. The comprehensive chapter by chapter bibliography at the end was welcome.

I was hoping for the next level understanding and unfortunately I didn't manage to get it here. Perhaps this is just a book to whet the reader's appetite (see what I did there) but for real insight into what we buy and what/how/why we eat, you'll need to look elsewhere.

Here are a few of my favourite nuggets from the book:
- Haagen-Dazs ice cream is not made in Denmark. It's made in America and has been given a Scandinavian name to make it sound like a premium product. (Page 11)

- The Swedish delicacy surstromming is "fermented herring with an odour so awful and overwhelming that it can make you faint when you open the tin." This reminded me of a video I once saw of a family trying to eat it and I was subsequently lost in a YouTube vortex watching others trying to eat it and failing. (Page 100)

- If your waiter at a restaurant is overweight, diners are more likely to order more food. (Page 139)
Apparently the sucking action from drinking a milkshake through a straw has a calming and soothing effect. "It changes the consistency of the milkshake in the mouth, where a small amount of liquid meets with a larger amount of air. The result is a pleasantly creamy sensation." So that's why I love milkshakes! "The act of sucking is also associated with pleasure, reassurance, and satiation." (Page 168)

- The introduction 250 years ago of knife and fork has changed the formation of our mouths and we have since developed an overbite. The art of separating food with the use of our incisors (clamping down on the food and pulling) has been lost and consequently the top row of teeth no longer needs to meet the bottom. (Page 213)

These were fascinating tidbits, and if the book had more of them throughout, I would have enjoyed it more.

* Copy courtesy of Scribe Publications *

[anchi · Rating 3 out of 5]

basically a collection of articles about why we eat and how we eat. you probably know 80% to 90% of it. good book for killing time or relaxing only.

[Annie · Rating 3 out of 5]

common sense advice, majority of which we all know but still don't follow :)
- the same food plan (on a diet) works differently on diff ppl and is influenced by our gut microbiome, age, physical activity etc
- 20 mins for hormone signals to reach the brain and give the order to stop eating. don't eat while distracted, take a smaller plate, eat till u feel 80% full, ask for a doggy bag
- presentation of the food and the colors in the meal have a huge impact on our appetite, background music also has an impact on appetite
- tricky food labels making us this the product is healthier
- high sugar and fat foods affect sleep
- take a break from work to have lunch

This was new to me
- If your child is a picky eater, it could possibly be due to high sensitivity to food taste. He/she may have a supertaster gene!
- if you just ate something too hot to handle, drinking water will not help. you need something sweet or fatty that can bind to the capsaicin and make it bearable
- our taste conditioning starts from the womb and we are influenced by the mothers dietary habits and food preferences. so moms who want less fussy kids should keep to a healthy and varied diet during pregnancy and while breastfeeding
-the greater the intelligence we attribute to an animal, the less we want to eat it (we have a hard time attributing intelligence, cuteness or feelings to those farm animals we eat)

[Erin · Rating 5 out of 5]

This book is fascinating! Sometimes non-fiction books can be a little dry, but I devoured this one quickly (pun intended?). It's perfect for anyone who's interested in psychology, food issues, and how marketing affects our eating habits. It's written with a casual, often second-person POV, with fun references to movies, famous restaurants, and well-known chefs. I was just disappointed that it was so short!

[haya · Rating 1 out of 5]

DNF @ 20%. Condescending, and I like to know who told a journalist and psychologist they could write a book about food and eating habits… No PhD or MD in sight. Wild.

[Elizabeth · Rating 3 out of 5]

Interesting enough and a quick read, but I didn't really learn much new information.

[Meg · Rating 3 out of 5]

This book, for the most part, is factually correct. It doesn’t perpetuate any unhealthy eating habits or extreme diets. In fact, it discourages most black and white thinking. The book was a little casual for my taste, though. I prefer more formal research books, but it still had some interesting points that I’m sure I’ll forget in the next week!

[Michelle Arredondo · Rating 5 out of 5]

Can I first just say.....what a freakin' title. Goodness. But also interesting thought....immediately!! It really grabbed at me. Coming from someone that struggles with weight issues her whole life I am always on the hunt for a book that grabs at me and gives me reason to want to read. I just dealt with a 20 pound weight gain and am angry at myself for it. New approach...stop the dieting...start the educating of self.

How We Eat With Our Eyes and Think with Our Stomachs: The Hidden Influences That Shape Your Eating Habits. Food for thought on the title alone...kudos for that!! Fascinated from the start...this small book (272 pages) gives a lot to consider about the way we eat, why we eat, how we choose to eat the things that we do. Keying in on the habitual things that we do everyday with food that we don't even realize that we are doing. It's incredible. I thoroughly enjoyed all the movie references, the tips and tidbits, and bits from prominent chefs. It was funny and attention grabbing and keeping.

One thing I did not like about the book that makes me cringe......it's TOO SHORT!! Seriously of the many non-fiction books that I have read...this is one of a small list of those books that I enjoyed because it did not read so long winded and drawn out like one. Melanie Mühl could have added 2oo more pages to this book and I would be pleased as punch. I finished this book feeling a little more educated about what I thought I knew about food and my food habits.

Great read.


Thanks as always to the great peeps of goodreads, Melanie Mühl, and The Experiment for my free copy of this book in exchange for an honest review to which I gladly and voluntarily gave.

[Elif · Rating 3 out of 5]

The chapters are short, and the narration is fun. If you don’t want to go deeper into the topic but still want to learn something, you might like it.

English: https://elifthereader.com/books/how-w...
Türkçe: https://kitaplikkedisi.com/kitaplar/g...

[Angela · Rating 5 out of 5]

Why I'm interested in this book at the first place
Was in the interwebz looking for mindfulness-related books, and came across this. Can't recall which website that recommends it. Will put it in here once found.

What do I think of this book... now that I've done reading it
This is a collection of foodie/dietary trivia, backed with science and researches, mind you.

+
1. Yes, I didn't know the majority of the researches that was presented in this book, except on the spicy foodie = adventurous-type-person.
2. You will have some new perspectives on dietary fad, fine dining, comfort food and how it corresponds to modern lifestyle.

-
1. Unless, you've already subscribed to most of the science journals already, then you will find this book repetitive (or gasp! boring)
2. That being said, some of the notable weight loss tips that has been popularized since then, it stills holds true.

Get this
1. If you're a fellow foodie of any kind
2. If you're a fan of food/travelog/cooking channels.
3. If you sought after some intellectual conversation about food with fellow foodies.
4. If you've already read/a fan of Martin Lindstrom's Brandwashed

[Karen · Rating 4 out of 5]

Melanie Muhl and Diana Von Kopp have written a fun, informative and engaging book about the role of the senses (touch, taste, smell, visual senses) and unconscious mind in influencing what types of food we will eat. The book is very snappy and short and gets right to the point. We are heavily influenced by a myriad of factors as we try to make the best food choices for ourselves. We are consciously and unconsciously being pulled and pushed by so many commercial, marketing and claims of scientific evidence that the word “choice” becomes slippery. I was taken aback by how science is used, manipulated and yet critical to make mindful food choices. It is hard to know which is which in the constant stream of studies, celebrity claims, false evidence and just plain nonsense that pours out through the many lobby’s trying to get their market share. How We Eat with our Eyes and Think with our Stomach gives us a witty and entertaining book that makes us aware of this conundrum and gives us some solid evidence (books , articles) to start understanding it.

Thank you to Netgalley for giving me the opportunity to review this book for an honest opinion.

[Melissa · Rating 3 out of 5]

This is not a diet book!! (Which is not what I was looking for anyway.) I found this content to be super interesting - especially since I had asked this question just recently: Why do I choose the foods I do instead [of wanting to eat healthier]? It’s an easy nonfiction, scientific information overload on why we choose the food we do based on marketing, others’ influence, brain tricks, genetics, etc.

I’ve learned a lot of fun facts here. One of them being: Researchers gave a set of people a glass of wine while playing smooth, subtle music and the people enjoyed this glass of wine. Where alternatively, the same set of people were given a glass of wine with different, more jagged/active music, and they disliked the taste. Spoiler! It was the same 👏🏼 exact 👏🏼 glass 👏🏼 of wine! My mind was blown, because I’ve definitely been a product of this before.

Amazing what influences our subconscious - always interested in learning about that.

[SeaShore · Rating 5 out of 5]

Good advive and tips and suggestions for better eating habits are found in this little hardcover book.
There is a downside to free food: It is tempting even when you're not hungry.
People eat less when they use small plates.
A staff cafeteria reveals a lot about your employer.
A shift in mealtimes throws our internal clock out of whack- you can reset your internal clock by adjusting your eating time.
You think about what you eat; an image of the taste, texture, smell, appearance infiltrates your mind- even its crunchiness and crispiness. I am going to pay more attention to the pairing of music with a meal and test to see if candy is sweeter when a high-pitched melody is played- and how sound directly affects my sense of taste. And, at a restaurant I will choose a dish quickly and stick with it and not allow others influence me.

[Sheri S. · Rating 3 out of 5]

This book was filled with a lot of fascinating information about food presentation and preparation, food aversion, how music impacts food consumption and how the physique of the waiter/waitress effects how we eat (among many other topics). The book tackles forty plus questions about food-related topics and gives interesting and well researched answers to each question. Apparently, if an individual wants to eat less during a meal, a small red plate should be used, and if you are at a buffet, be sure to keep your back to the buffet.
(This book was translated from German and fulfills the book in translation category for my 2018 Reading Challenge list.)

[i fall in love book blog · Rating 4 out of 5]

How We Eat with Our Eyes and Think with Our Stomach was a really interesting look into the psychology of why (& how much) we eat. This was a quick read, and I found myself wanting more when I reached the end of the book. While some of the things mentioned in this book would be considered "general knowledge" to anyone that has ever read an article about weight loss it is also chock full of facts that I hadn't heard before. Did you know there was a study to determine what color yellow people preferred their bananas to be? I didn't.

I received an advance reader copy of this book that I have chosen to review.

[Denise · Rating 5 out of 5]

I loved this book! It was a very simple read, a lot of the information I already knew, but I learned some new things to help me in my journey. I was thin when I was young, then gained weight & struggled to lose it. I realized about two years ago, that it was my brain stopping me from losing the weight. I have read every thing I can, that will help me learn how to take back control of my own brain. It has totally changed my life & I am losing inches steadily every month, just by changing my thoughts & approach to food.

[Candice · Rating 3 out of 5]

An amusing little book! Not much new information to me, as I am a food science junkie but I loved the fun facts... I’ll have great dinner party trivia, haha. It was also an excellent resource for my to-read pile, as many other books were mentioned. The reading was bite-sized and easily digested (har har). I am happy I read it.

[emyrose8 · Rating 4 out of 5]

4.5- lots of interesting studies shared in this book! It was different than I expected. There are many short chapters with little “food for thought” paragraphs at the end. It was more psychology than the science/biology related to our bodies and food. Lots of things to think about! A book that will stick with me.

[Bookalicious · Rating 4 out of 5]

This is a very accessible book even for people who aren’t necessarily interested in the psychology of food. The plentiful chapters (there are a little over 40) are all extremely short and make good use of anecdotes to keep the reader interested. They also aid the reader by concluding each chapter with suggestions on how to use the information in day-to-day life.

[Rhonda Lomazow · Rating 4 out of 5]

This was an interesting entertaining informative read about our eating dieting habits.Read about how even the color of our food can sway our choices.Great ideas for dieting eating correctly very well written,Thanks @ The Experiment@ Net galley for advanced copycopy

[Sarah · Rating 3 out of 5]

Interesting. I learned a few new things but mostly had information I've heard before reinforced. I agree with a previous reviewer that the audio book is a bit annoying. This was short and kept me entertained for an afternoon which is what I was looking for.

[Anna · Rating 5 out of 5]

Really great book, it was informative and really makes you stop and think about your eating habits. Happy I got the chance to read it. :)

[Necia · Rating 5 out of 5]

Delightful, will read again, I'm certain.

[Elizabeth · Rating 4 out of 5]

I think the topic is interesting. The book provides some insights, but then loses steam. It's a short book; it could be edited to be a bit shorter and avoid becoming a little pedantic.

[Carol - Reading Writing and Riesling · Rating 4 out of 5]

Some interesting facts and experiments here presented in an easy to read format.

[Darrin Edwards · Rating 5 out of 5]

Very interest in insights into why we do what we do and how we are manipulated.

[Natalie Herr · Rating 3 out of 5]

Interesting little book! Short chapters, good read to keep in your purse. If you like interesting stats and anecdotes, this one’s for you.

[Lauren · Rating 4 out of 5]

Cute, informative, easily digested chunks of interesting nuggets of learning! You will think about yourself and food differently for sure.

[Sara Goldenberg · Rating 3 out of 5]

I liked it and it was interesting. I don't usually liked translated books but this one was A-OK!

[Ayesha · Rating 4 out of 5]

For the most part an interesting and informative read. It became apparent that the scope and research detailed were exclusively euro-centric/ North American.