یک رابطه صمیمی با مشتری

by Des Traynor, بهداد مرسلپور (Translator), علیرضا حسن زاده (Translator)

فهرست محتوا
پیشگفتار
مقدمه
فصل ۱ : افراد مناسب
فصل ۲ : پیام مناسب
فصل ۳ : راه درست در زمان مناسب
نتیجه‌گیری
درباره Intercom
معرفی uxbook
دس تراینور، بنیانگذار شرکت Intercom

Genres: Business

113 pages, ebook

First published June 6, 2015

Reviews

[D · Rating 4 out of 5]

This book is mostly common sense, but you would be surprised how hard it is to practice common sense in reality.

[K Shark · Rating 4 out of 5]

Short but sweet. Intercom are masters of customer engagement, which makes sense since that's also the core of their product. You can get a lot of this content on the Intercom blog, but the book puts it neatly in one place. It's free too, which is always a plus.

The Intercom team offer practical how-to guides and check-lists for things like messaging, segmentation and onboarding. The focus on practicality is great and it provides a structure which makes the advice usable with a clear path to implementation.

Probably not one for the seasoned customer engagement professionals, but its a great overview. A must read for any company or employee who is starting to get to grips with customer engagement, particularly if you plan on using Intercom as your weapon of choice.