Cum sa devii un bun PR

by Moi Ali

Activitatea de relatii publice presupune o serie de aptitudini si de strategii menite sa imbunatateasca imaginea unei firme, sa-i consolideze relatiile cu publicul si s-o ajute sa depaseasca problemele de pe o pozitie de forta. Indiferent daca va ocupati in exclusivitate de relatii publice sau acestea sunt doar o parte a activitatii dumneavoastra, volumul de fata va va indrepta spre succes.

Paperback

Published January 1, 2003

About the author

I'm a communications professional who is determined to demystify the subject through easy-to-use, plain English how-to books that explain how anyone - well, almost! - can become an expert. It's not that difficult to write well, to make great presentations, to undertake first rate customer care. All you need are a few insider tips - and that's what I fill my books with.

I'm passionate about accessible writing, about great customer service, and enthusiastic presentations. I run my own communications consultancy and I'm also a non-executive director or various bodies such as the Ambulance Service in Scotland.

Spare time hobbies include anything crafty.