Marketing Revolution: A Radical Manifesto for Dominating the Marketplace

by Kevin J. Clancy

The top executives of one of the world's most influential marketing research and consulting firms take companies to the forefront of the marketplace. Clancy and Shulman establish new guidelines that will replace the pseudo-science of death-wish marketing and seat-of-the-pants research with intelligent marketing.

Genres: Business

336 pages, Paperback

First published February 13, 1994